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Jun 7 / Thomas Krupka

UX in a Nutshell

User Experience in a Nutshell
What the heck is UX anyway?  

UX stands for User eXperience.  Basically, UX is the total interaction your user has with your product — In this case, the “Next” website. It starts before the user enters the website, while they are using the website, and most importantly the impression that is left after they leave.

Are UI and UX the same thing?

No. UI stands for User Interface. UI is related to User Experience, but usually means only the visual design portion the user will interact with.  User Experience is the entire engagement the user will feel while using your product.

How will UX make the “Next” better?

UX will be an essential element throughout the whole redesign and subsequently in the finished product.  Looking at the restructure from the user point of view will make the Next a more personal and intuitive experience.  As of now, most of the is divided up by division, which does not reflect the most fluid and intuitive experience for the user.

In Conclusion

User experience, or UX, will be used extensively throughout the “Next” redesign and will be an essential method for its success.  “Next” will need to be looked at from a user-centric point of view to help all our visitors get the best experience possible from start to finish.  We look forward to keeping you updated on the latest UX improvements in the coming months.  If you have an example of an amazing User Experience, please share them with us in the comment area.