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Wayne State University

Aim Higher

Nov 27 / Matthew Lockwood

WSU was good news in 2012

It’s common for media outlets to take a look at the year in review. The Office of Public Relations annually does a review of the year in media, and 2012 was another high-profile one for the University.

Wayne State saw a 17 percent increase in stories focused primarily, or exclusively, on the University from 542 (2011) to 637 (2012). These stories were often pitched or facilitated by WSU PR professionals.

The coverage extended from Detroit outlets to the New York Times, Wall Street Journal, USA Today, and Good Morning America to around the world.

Stories that generated the most headlines included Cynthia Bir, professor of engineering, crashing an airplane on the Discovery Channel; WSU’s plan to build a new $93 million biomedical research building; and a breakthrough study by Seetha Shankaran, professor of pediatrics, on the benefits of “cooling blanket” treatment on oxygen-deprived newborns.

As traditional media continues to shrink and evolve, it’s an ongoing challenge to land media coverage, so I believe growing our placements is an accomplishment. Moving forward, I’d like to request that everyone at Wayne State contact the public relations team whenever they become aware of good news so that we’re able to capitalize on every opportunity. To meet our team, visit http://media.wayne.edu/staff.php.

 

 

 

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