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Feb 28 / Kristina

Wim Crouwel

 

Wim Crouwel

Spans six decades and covers an extraordinary journey from designer, teacher, curator to museum director.

Wim Crouwel

BEGINNINGS

  • His education began at the Minerva Academy, Groningen where he studied fine art.
  • Crouwel found inspiration in the concrete, glass and steel of what was one the first modernist buildings in the Netherlands, this was the beginning of a life-long passion for architecture.

TOWARDS DESIGN

  • Crouwel began his career in design as an exhibition designer.
  • Began work for  an exhibition company Enderberg, learning from the designer Dick Ellfers.
  • He then set up his own studio with the interior designer Kho Liang Ie.
  • He learnt the principles of typography through his tutor, Charles Jongejans (who also exposed him to modernist graphic design for the first time)
  • Crouwel established a consistent and distinctive visual language creating striking design solutions for a range of clients.

MODERNISM

  • Crouwel was influenced by Swiss design, structure and the employment of grids became key aspects in his visual language.

VAN ABBEMUSEUM, EINDHOVEN

  • In 1954, one of the most significant and long-lasting working relationships began when he met the then director of the Stedelijk Van Abbemuseum, Edy de Wilde.
  •  De Wilde & Crouwel,  shared  an interest in abstract art and appreciation for the value of good design.
  • De Wilde appointed Crouwel as the sole designer for the museum, giving him complete creative autonomy and fully supporting his approach to design.
  • The posters and catalogues designed for the Van Abbemuseum saw a significant conceptual development in Crouwel’s approach.
  • Crouwel created bespoke, hand-drawn, typographic images to evoke the subject matter or work of the artist.

TOTAL DESIGN

  • Crouwel was one of the five founders of Total Design.
  • The name Total acknowledges the mixed skill-set of the partners.

STEDELIJK MUSEUM, AMSTERDAM

  • Crouwel established a grid-based methodology for the Stedelijk, a system which he applied rigorously from 1963 to 1985.
  • This approach gave the Museum’s publicity material huge flexibility, while retaining a recognisable visual language.

EXPERIMENTAL TYPOGRAPHY

  • Crouwel is recognised for the creation of radical, modular letterforms. Pushing the boundaries of legibility.
  • Crouwel’s innovative type was often supported by easily read sans serif typefaces within a carefully structured framework.
  • His typefaces were digitised by the Foundry in the late nineties and are available for designers to use digitially from the type library.

DESIGNER, DIRECTOR, TEACHER

  • In 1985 Crouwel’s career  as a director at the Boijmans van Beuningen Museum in Rotterdam.
  • He commissioned the British studio 8vo to fulfil the design requirements of the museum.
  • He retired from this position in 1993.
  • Crouwel continues to design intermittently on a diverse range of projects for both graphic and exhibition design commissions.

 

Wim Crouwel Calendar The typographic treatment applied here is inspired by the iconic calendar designs of Dutch graphic designer and typographer, Wim Crouwel.

Wim Crouwel Calendar
The typographic treatment applied here is inspired by the iconic calendar designs of Dutch graphic designer and typographer, Wim Crouwel.

 

Wim Crouwel Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel
Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel
Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel
Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel
Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel
Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel
Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

Wim Crouwel
Kalender 1964 Calendar 1963 designed by Wim Crouwel, Erven E de Geer Printers, Amsterdam.

http://vimeo.com/21972945

Here is a link where Wim Crouwel talks brief about his life and Typography! Check it out :)