Calling all ‘codaholics’: Automakers vie for tech talent
“Automakers have embarked on an ambitious drive to hire software ‘codaholics,’ an effort that is increasingly pitting Detroit against its technology partners in Silicon Valley.
Just ask Raj Nair, who leads global product development for Ford Motor Co (F.N). Nair said he lobbied his niece to join the second-largest U.S. automaker as an engineer. But her passions lay elsewhere. She now works for Microsoft Corp (MSFT.O), Ford’s partner on its in-car entertainment and communications technology.
‘The auto industry is so much more high-tech than people realize,’ Nair said in an interview early this year. ‘So we’re really competing against West Coast industries.'”