This is a modular typeface that I stumbled across while doing research for our next Typography project. I think this one caught my attention because the bright blue obviously jumps out at you, but the type fits a grid but is not so strict. The slight curves in certain letters (v, a, b) create dynamism but overall are unified as an alphabet. The negative space in these letters also helps to create the individual letterforms – if they were all filled in it would not be as interesting. Also, what I think makes this attractive is that certain letterforms are missing that we are used to – such as the middle leg in the lowercase ‘m’, the bar in the ‘f’, etc. It is still legible, but is a variation on our typical alphabet, which makes it very unique.