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Posts from the ‘PROJECT’ Category

Project 6: Blog and Paste-up Book

Before making the book, we did some exercise on the layout of texts-tracking, kerning, typeface, size.

After that, I decide to use Helvetica for my book.

Title of Table of Content:
Chapter titles on table page:
Content title:
Glossary title:
Colophon title:
Footer page numbers:
Table page numbers:
Web links:
Glossary page number:


This project is to build a A5 hand-assembled book about type 1. We need to collect images and articles from  our blog entries, notes, critiques, discussions during this term and rearrange them in order. All the images and texts need to organize into a recognizable structure.


A5 is one of the paper size with the international standard. They are different from what we use in America, the north American paper sizes. This image from Wikipedia is a size chart ullustrating the ISO A series and a comparison with American letter and legal formats.

Paper size from Wikipedia:

North American paper sizes
Size in × in mm × mm Similar Canadian P size
Letter 8.5 × 11 215.9 × 279.4 P4: 215 × 280
Government-Letter 8.0 × 10.5 203.2 × 266.7
Legal 8.5 × 14 215.9 × 355.6
Junior Legal 8.0 × 5.0 203.2 × 127
Ledger[9] 17 × 11 432 × 279
Tabloid 11 × 17 279 × 432
ISO paper sizes (plus rounded inch values)
Format A series[2] B series[3] C series[4]
Size mm × mm in × in mm × mm in × in mm × mm in × in
0 841 × 1189 33.11 × 46.81 1000 × 1414 39.37 × 55.67 917 × 1297 36.10 × 51.06
1 594 × 841 23.39 × 33.11 707 × 1000 27.83 × 39.37 648 × 917 25.51 × 36.10
2 420 × 594 16.54 × 23.39 500 × 707 19.69 × 27.83 458 × 648 18.03 × 25.51
3 297 × 420 11.69 × 16.54 353 × 500 13.90 × 19.69 324 × 458 12.76 × 18.03
4 210 × 297 8.27 × 11.69 250 × 353 9.84 × 13.90 229 × 324 9.02 × 12.76
5 148 × 210 5.83 × 8.27 176 × 250 6.93 × 9.84 162 × 229 6.38 × 9.02
6 105 × 148 4.13 × 5.83 125 × 176 4.92 × 6.93 114 × 162 4.49 × 6.38
7 74 × 105 2.91 × 4.13 88 × 125 3.46 × 4.92 81 × 114 3.19 × 4.49
8 52 × 74 2.05 × 2.91 62 × 88 2.44 × 3.46 57 × 81 2.24 × 3.19
9 37 × 52 1.46 × 2.05 44 × 62 1.73 × 2.44 40 × 57 1.57 × 2.24
10 26 × 37 1.02 × 1.46 31 × 44 1.22 × 1.73 28 × 40 1.10 × 1.57

In order to create a portrait A5 book, we need to set up the Indesign document A5*2 so that we can fold it into A5.

To do that, first create a portrait A5 document, draw a outline of the A5 rectangle, draw the rectangle mergin, then go to document setup and change the document size to 11*17. We have the two rectangles of the one A5 page. Copy and paste them and lay them side by side, center them on the tabloid page.

Before we put our hands on the actual layout, we make a Dummy which is a rough demo of the page set up-because we will need to stack the pages up and fold them into A5, the pages numbers on each individual side of paper may not be in order(1,2,3,4,5…)

so after the Dummy demo, I know the page number will be:

paper 1:

side 1: left-page 15        right-table of content(no page number)

side 2: left-page 1          right- page 14

paper 2:

side 1: left-page 13        right- page 2

side 2: left- page 3        right-page 12


side 1: left- page 11        right- page 4

side 2: left- page 5         right- page 10

paper 4

side 1: left- page 9          right- page 6

side 2: left- page 7          right- page 8


Body pages:

I plan to have the first page-a short welcome paragraph to the book, table of contents, the last page- glossary and colophon. Rest of the pages will be content organized into 5 chapters.



Layout of the book would be divided into three columns. Means the width of the image, paragraph, titles need to fit into

3* one fixed width column,31

2*fixed width columns+1*fixed width column,21

or 1*3 fixed width column. 3



I actually roughly layout the page content in Indesign in a appropriate order, 1,2,3,4,5…15, so I can make sure that my contents are in order. Then I print my images and text and cut into single images and text sections.

I use rubber cement to glue the sections on pages. and paste them on the dummy number order, but at the stage, we only paste one side of the paper. Besides try to make the layouts interesting, one other reason that I choose some pages layout in 2-1columns or 1unique column is considertion on the iamge size and length of the text. If the image cannot be seen clearly in a 3column pages, I enlarge it to a 2-1 column page and change; same as text layout.

Before photocopy, I use a eraser which is made specific for cleaning rubber cement or some other dried glue to clean up the dried rubber cement that run over the pasted papers.

After that, I photocopy the pasting pages doulbe sided in the dummy double sided page number order so we have the pages ready to imposed the book pages using saddle-stitch.

Then I cut out the 2*A5 pages from the 11*17 pages and fold them from the center so I have 4 portrait A5 pages. Stack them in order. Also I cut a gray paper and a black paper to make the cover and cut them in size. Use the fancy stapler them together. The final stage is to make sure that all sides are clearly even.

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16 Apr 2013

Project 5: Kerned Interventions.





Group 2 Members: Sara, Rebecca, Liz, Dylan, Yan.


This project is to compose a Haiku about Typography and physically install it.

I learned different styles of Chinese poem, the meaning of each character and the rhyme of the entire poem have to be considered. The number of the Chinese Characters are axact demandedPoems are usually short and compressed. I was not sure about what a Haiku was, so I had to do some research before I can actually get start this project…

here is what I got,

Haiku is a major form of Japanese verse written in 17 syllables divided into 3 lines of 5,7,5 syllables and employing highly evocative allusions and comparisons, often on the subject of nature or one of the seasons.


instead of counting number of the words, we need to count the syllables. so here is what I get,(”faith” rhymes with “words”, “dance”; the first sentence type-out-your-great-faith has similar pronounciation with “typography”)


The next step is to count the numbers of each letter that we have in our Haiku.

Photo Mar 30, 2 06 43 AM

then we need to decide our font.

because the haiku need to be presented in small caps letter, we look up fonts end with “pro”, which are the typefaces have small caps available.

Adobe Jenson Pro -old style typeface.

One of the reasons we chose jenson as our font is this old style typeface has a feeling of hand writing, but as the same time, it’s sort of standard. And we decide to use the font style-regular, so our haiku will be more legible than “style-light” on wall, while is not as heavy as “bold”(because of the word “dance”, we want our haiku to be more light and graceful.)

I create a new 18*24 document in illustrator, and type out letters in our haiku. Type out only one per letter, for example, we have 10 “T”s, but I type out only 1 “T”. Then I turn all the letter I have to outline form so that I can easily scale them up or down. One thing I need to remember is to scale all the letters, otherwise we will end up with different sizes of letters because the letters are not as text right, they are outlines, so we can not easily tell the size of the outline as we can find out the size of text.

After I scale all the letters to approximately1 foot height, I ungroup them into individual letter outline forms. Then I copy and paste the letter as I put as many letter as possible onto one single page. (need to leave 1/2 in space around the page to allow laser cutting machine to work on). I mark down the number of letters I put on the page as this.Photo Mar 30, 2 40 13 AM

Yes as shown on the number marking papers, I happened to redo the scaling and arrangement 6,7 times…

Because when I set the letters as 1 ft height, we have 16 pages total… (I wish we knew it actually does not cost as much as we thought…)

so I scale them down to 10in, 9in, 8in, and becuase I mess up the numbers, I redo it couple times… This process nearly drives me nuts…

anyway, we end up with having the 8 inches height letters on 10 separate files( one page per file). And we send the ai files to techshop…finally.


We brough 10 pieces of cardboards and cut the two wings of each board save for later to make 1-inch squares to stack on the back of our letters.

Photo Mar 30, 3 08 59 AM4-300x225

Yes in order to save some money, we cut the board to the right size 18*24 before take them to the techshop.

During the weekend before we can pick up the letters, we decide to get some spray paint and clear coating and some tape for the installation.

went to homedepot and lowes and michaels to get all the materials.

Monday I went to techshop to pick up the letters. I was worried about the price because I knew we have 3-4 more boards than the other groups because our haiku is longer(maybe 10 letters more than the other groups’). Then I became to love the techshop because we only pay $65 total for this laser cutting. Ha! Happy!

Start to glue the little squares on the back of the letters. We glue 3 pieces squares into one and glue them on the back of the letters.

While they do the gluing, we start to spray the clear coat. Two hour later, first layer vanilla-an hour later second layer metallic pearl…

1-300x225 2-300x225 3-300x225  5-300x225

DSC05203 DSC05202 DSC05201 DSC05200 DSC05199 DSC05198 DSC05197(Here I want to thank my friend mamie who took these pics.)

We finally pick the green wall on third floor which is faced to the elevator and decide to use the wood base of the wall to be our baseline of the third sentence.

Photo Mar 30, 3 47 39 AM(decide to use centered layout to balance the wall)

Find the hori-center line of the wall. Put the center letters of the sentence H and P. Put on the other letters. Need to run back and forth to see the letter space in far and do the kerning. A little adjustment makes huge difference!

After finish the third sentence. we measure the height of the white bar on the left of the wall. may be we can use the white bar as frame. Divide all three sentences equally-7”  leading space between each line.

measure 7” from the cap heigh of the last sentence, tape a string from left to right so we have a straigh baseline for the sentence. repeat the running and kerning process on the third sentence. repeat the measuring, taping, running and kerning process on the second sentence. DSC052014


DSC05206Adjusting and kerning the entire Haiku, Got our finish product. And thank our group members.

During the installation, I was super excited to find out the wall is actually facing the dance department!

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21 Mar 2013

Project 4: Constrained Systems.

This project is to design two typefaces that communicate connotations in consonance with the two assigned words by using modular system.

My words:

(noun) Expedition

(adjective) Graceful


First of all we need to understand the connotations of the words. So I looked up their definitions on the internet and find some images that are related to the words.

There are some definitions of expedition, images, and my brainstorm of the connotations of the worddefinitionwhat_is_an_expeditiontv_expeditionAfrica_03 IMG_0854 file-13415625599132 Annapurna_south_expedition8260896421_0a70aab253Mount_Everest_1980_winter_expedition

According to the research, my understanding of the word is a group of people go out to the environment with certain purpose, especially that of exploration, research, or war.

So it’s more about the environment. Although both travel and expedition have the meaning of starting from one point and move to somewhere else, expedition is more like to explore, with a particular purpose. Therefore, I think the environment of expedition may not necessary to be enjoyable.  People go to expedition may not for the purpose of enjoying the nature, but to explore, to discover something.

Words related to expedition in my mind are mountains, tents, group of people walking, harsh lines, height, ice, desert,travelling bag, weather, …

here is my brainstorm.tyewryreq

I continue to do some sketches based on my understanding of expedition

(because I was thinking about the edges and corners of the nature which could be one of the reason that make the procedure of expedition attractive to people, I decide to use square to be my unit shape for my sketches. Of course that does not mean people who go to expedition like to be in a harsh situation, but becuase of the uneasiness of the environment, the experience is different from travelling. Moreover, because expedition is a journey especially for exoloration, research or war, it may be with a seriousness target or has graveness scientific meaning. So I think squares could carry the idea of regulation better than circles.)

ghsfhsd gkj golh gtui



My second word- Graceful

online definitions:


graceful images

8654 14531 48646 135413 456846




ballet dance, flowers, cats, leaves, water, swans are graceful

we can also say  a movement is graceful

According to the research, graceful is characterized by beauty of movement, style, form.

it can be understand as beautiful, elegant

shape of a graceful object- curly, soft lines, simple, elongation, elegant

movement- slow, soft

although horses are often considered as wild animals, they are strong and run fast, the two images above showing grace of horses by having elongated forms, less harsh lines,




bjlkhl dhadha sdtgqeat


After I got my sketches for graceful, I decided to switch my unit shape to circle. I want to avoid edges or harsh line for graceful.

And for the word expedition, I will make glyphs smaller  so I can still use circles to creat edges.( one thing in my mine is that, although a square has 4 right engles which make it look stronger than a circle, when a square is placed in glyphs, the top of it is a flat side, while every point of a circle is a single point, which could create narrower peak while I make it small)



Modular system:

Modular-System-by-formkind modular-system-white

some examples of using modular system on type making

Wim Crouwel is one of the most significant type designer that we can look up for to get the idea of modular system.

    • wrywt w4tyeqa twqe Scan jpjkp; hoilji;p guioo guhol ghoihi fr6uyiu] fduryj efgsd 45465 454





  • A modular typeface based on 3D forms
  • ————————-
  • More examples at:
  • —————————————————

Another different between using square or circle

becuase a square fills up a square block perfectly, the thin grids are almost invisible, so using squares as units to create letterform can have solid black shape.

circle leaves empty space at four cornors of the grid blocks, therefore, we will not get solid black shape if we use circles as units. The empty space lights up the black into gray.




try in illustrator

I first create a stem of letter p, which I will be able to use in some other letters, such as d, t, i, n, E,


then I design the bowl of p, the part I would be able to use in letter d, e, n


So I keep the consistency of the element of the typeface, my first version of Expedition

154542541this is more about the harshness of the environment, yet it’s not necessary to be included in a process of expedition.

So I switch to plan B.

It’s more about the route on the way of the expedition. People doing expedition are starting from one point to another. In my mind, route of a expedition would not be straight, which means there will be turns, twist lines. But the destination will be reached. So in this version of expedition, strokes will eventually go to one particular point, where the triangle( the particular purpose)  is.




25liked the effect when I select all the layers and move a bit, the original place of the letters


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5 Mar 2013

Project 3: Fictional Letterforms

Read more…

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13 Feb 2013

Project 2:Font Mannerisms

Part 1.1.Font family display A

The first time I heard the name of this typeface, I thought it must a fun type – Rock, like roll; then I realized that’s the stone rock. This typeface is under serif classification, slab serif, geometric serif. This typeface is a strong display type for posters and headlines. It’s designed by Frank Hinman Pierpont, Monotype Drawing office in 1934. Country of Origin is United Kingdom. This typeface has nine fonts-Rockwell Std-Light, Rockwell Std-Light Italic, Rockwell Std, Rockwell Std-Italic, Rockwell Std-Bold, Rockwell Std-Bold Italic, Rockwell Std-Extra Bold, Rockwell Std-Condensed and Rockwell Std-Bold Condensed.

Here are four fonts that I chose for the stage one of this projct.

part1.1.rockwell italicRockwell Std-Italic

part1.1.rockwell extra bold regularRockwell Std-Extra Bold

part1.1.rockwell bold italicRockwell Std-Bold Italic

part1.1.rockwell regularRockwell Std

This is the step that will walk us into the basic observation of the typeface. First we set up an main Illustrator document which is 11″*17″ with a 9″*12″ rectangle that will be using for all stages of this project- all the work should be done within the rectangle, plus information of the font and couse number under the area below the rectangle.

After set up the basic layers, type in a complete uppercase and lower case alphabet, numbers and glyphs for four fonts that I’ve chose from the typeface on separate layer( one font per layer). Then draw lines for ascender, cap height, x height, baseline and descender.

Ascender is the portion is the portion of a lower-case letter that is above the font’s x-height, ex:b.

Cap height is the height of a upper-case letter that is flat, such at H.

X-height is the height of the lower-case letter, ex: x.

Baseline is the line that most letters sit on, again I use letter “x” for determining the baseline.

Descender is the portion of a letter extends below the baseline, ex: portion below the bowl area of “q”.

Each family member has is own setting of these elements and it’s fixed which means they won’t change, even though some letters or glyphs may have parts are beyond the setting heights(ex: cap-height does not move up even letter G is slightly higher than letter T because of its rounded top).


Part1.2. Font family display B


This part is to decide eight adjectives to describe the typeface.

I have : geometric, powerful, strong, harmonious, flexible, decorative, legible, distinctive.

Set up these workd with different point size :8/10, 10/12, 12/16, 14/18, 18/24, 24/30, 36/40.

Notice when the size is getting larger, letters will eventually off the rectangle, that means, whenever we decide the size of the font, we must consider the space of the entire layout and the arrangement of the objects around.


Part2.1.Visual analysis


part2.1.5this part is to identify the parts the typeface which really allows us get into the anatomy of the letters, and it’s helpful for us to recognize the constitution of a particular type and how is it different from other types, and how is its characteristic come up with.


PART 2.2: Visual analysis

part2.2.5.bowl part2.2.width of fonts part2.2.5.eye part2.2.5.ear part2.2.5.crossbar part2.2.5.bracket copy

This part is to compare and contrast parts of the family members. I choose to overlap same size of letters from each font, and change the opacity to make the letter transparent, so the similarity and difference will be more obviously shown because we can see the overlap section and distinction. To enlarge the area that I want to analysis, I magnify the the letter outline and try to set this particular area at the center of the page.

This is a fun part because we can use color. Besides comparing and contrasting the parts, it’s more like a design stage. While placing the element on the page, we can use the letters themselves to create patterns, Also the opacity allowes to create depth and layers of the layout. In order to stand out the parts that I want to compare for this project, I cover rest of the letter by using opacity 70% white rectangle, and I find out this is another way of designing of the layout. Fun!

And this is leading to the next step.


Part 3: Design

I actually just play around with the letter patterns, type in different size of the letter from family members, also change the leading and tracking size. I have outline of the letter/letter groups set in different layers, then I just move around the pattern, using the pattern themselves and the space around until I get a form that I think it’s related to my word. Then I come up with these two compositions.

part3.powerful powerful-powerful often make mess because of it’s impulse force. It may look peaceful, as lower left corner, but it does has the potention to explore, and attracts viewers’ attention on it.

part3.harmoniousharmonious- numbers and letters are flowing around but at the same time, they are softly arranged. There is not much overlapping in this composition. I arrange outline of numbers from 0 to 9, increasing numbers with increasing size of shape, to make the composition as a reasonable and harmonious in order.  Some of the overlapping letter is to create a sense of depth of the space which helps us to think about musical notes that are flowing around and create harmonious melody(numbers here are not indicate musical notes.)


Cover of book




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4 Feb 2013

Scavenger Hunt-round 123

IMG_4961 IMG_4958 IMG_4957 IMG_4956 IMG_4955 IMG_4954 IMG_4953 IMG_4952 IMG_4951 IMG_4950IMG_4949 IMG_4948 IMG_4947 IMG_4946 IMG_4945 IMG_4944 IMG_4943 IMG_4939 IMG_4938 IMG_4937IMG_4935 IMG_4934 IMG_4933 IMG_4932 IMG_4931 IMG_4930 IMG_4929 IMG_4928 IMG_4927 IMG_4926 IMG_4925 IMG_4923 IMG_4922 IMG_4921 IMG_4920

to viewIMG_4918 IMG_4917 IMG_4915 IMG_4914 IMG_4913 IMG_4912 IMG_4910 IMG_4909 IMG_4908 IMG_4907 IMG_4906 IMG_4904 IMG_4902 IMG_4901 IMG_4899 IMG_4898 IMG_4896 IMG_4895 IMG_4893 IMG_4892 IMG_4889 IMG_4886 IMG_4882 IMG_4879 IMG_4828 IMG_4826 I H F E E (2) DW DSC05071 D D (2) C B B (4) B (3) B (2) A A (7) A (6) A (5) A (4) A (3) A (2) ! ! (3) ! (2) Y XC X WM W (2) VY U T S S (3) S (2) QUESTION MARK question mark (2) P P (3) P (2) OQ O O (2) M L L (2) J IMG_4996 IMG_4994 IMG_4993 IMG_4992 IMG_4991 IMG_4990 IMG_4988 IMG_4987 IMG_4986 IMG_4985 IMG_4984 IMG_4983 IMG_4982 IMG_4980 IMG_4979 IMG_4978 IMG_4977 IMG_4976 IMG_4975 IMG_4973 IMG_4972 IMG_4968 IMG_4967 IMG_4964 IMG_4963 IMG_4962 original images, please just go to the link below :

9 Jan 2013