[Video] Web Workshop: Intro. to Google Analytics

Last week I presented a workshop on Google Analytics. Since many schools/colleges/departments use the tool to track Web visitors, I thought it would be a good opportunity to get them in a room to explain the features/power of the system.

The workshop covered the following topics:

  • Setting it up on a site/multiple sites
  • Account/Property/View management
  • Intelligence Events
  • Real time
  • Audience overview/behavior
  • Technology/browser/mobile
  • Acquisition/referrers/search/campaigns/social
  • Behavior/visitor flow/site speed
  • Events/tracking/formy
  • Goals

Since a handful of people could not make the workshop, I recorded it. The audio is not ideal, but it will do.

Next workshop:

The August workshop will be on social media content strategy. The date/time is still being determined, but it will be posted here when it is confirmed.

Help bring a two-day responsive Web design workshop to Detroit!

Build Responsively

Responsive Web Design

“Responsive design” is a subset of a larger concept which is called “Adaptive design”. When talking about responsive we refer to the layout only (Ethan Marcotte, fluid grids, flexible images & media queries). (source)

What is @brworkshop?

Build responsively is a moving workshop that focuses on Responsive Web Design. The talks start with the basics and go on to the advanced. A wrap up of the Cincinnati is online with the presenter slides if you’re interested.

This is a great opportunity to show the impact of the Web community in Detroit. Our city is going up against Pittsburgh, Chicago, Nashville, and others. Take just one minute to show your love and support for Detroit and RWD.

All it takes is a click and a tweet.


Workshop: Iterative Website Redesign – Micro Goals in Action

In addition to presenting about Giving Your Content Legs at the Penn State Web Conference, I also gave a two hour workshop about Iterative Website Redesign.

All too often I see higher ed institutions treat the Web as a print document, set it and forget it for two year then pump a ton of money into “publishing” a new site. My (our) approach is different, we are making design, copy and code changes every month based on how our visitors are using the site. This workshop was intended to introduce iterative redesign, the methods behind it and how to actually get started today.

Description:

Complete website redesigns are a thing of the past, it’s time to think beyond the launch it and leave it mentality. Learn how to discover the pain points of your website and successfully correct them. This interactive workshop will walk you through your site as an end user. Learn about A/B and multivariate testing mechanisms, how to create effective tests, and how to publish results to build credibility and authority. This workshop will be hands on with the ability to take away a process to build upon.

Take aways:

Any website you manage shouldn’t be thought of as a “project”, website’s don’t have end dates. You have to think of your website as a business, treating every visitor as if they physically came into your shop. The experience they have is the layout and content of your site, why not optimize it for their needs.

Most higher education websites are not completely broken and it doesn’t make sense to scrap a site every two years. Take all the knowledge you can from your existing site and make incremental changes to optimize every section of your site. Using free tools you have the ability to pay attention to your visitors in their natural environments.