This last week we launched two newsletters. Over the last year or so schools and colleges across campus have been transitioning their traditional print publications to the web. Right now most are doing dual format but we expect them to go all digital over the next few years. This will not only allow them to save money (on postage and printing) but also get the word out to in a timely manor and start interacting with their audience.
College of Engineering – Exemplar
Traditionally a print magazine and will still be for some time but now they give their readers the option to read and subscribe online. The main audience is alumni and unfortunately they don’t have email addresses for them all. This is a slow transition by promoting the online version in print to get people to subscribe to the email and online version. It is still early so we don’t have statistics yet to show the conversion rate.
College of Pharmacy – Synergy
Also started out as a print newsletter but this one has gone all digital, no more print. Traditionally they would publish a PDF of the print version online but not many people were reading them. The new site also includes an HTML email formatted specifically to promote the primary articles and upcoming events. Below is the preview of the email.
Overall this trend doesn’t look like it’s going to stop. Almost all the school and college sites we do have brought up bringing their newsletter online. Initially these were all custom but as we do more of them we noticed tons of similarities. We are building the tools to bring this capability into the CMS for anyone who hosts a site through us to use. We will keep you updated on these features as they become available in the CMS.