The Office of Marketing and Communications is looking for a Web Content Administrator. This role is filling the spot left by Jenn Di Sano, who is moving West to Arizona with her family.
This role is central to the digital communications for the university. It is a cross between crafting the information architecture for most all public facing university sites, to overseeing the official social media presence for the university, to being an influential force in what is posted to the university homepage.
The ideal candidate will be able to blend writing, training, user experience and social interaction into a role that has a large impact on the university and the world.
The Web Communications team is located in the central university Marketing Office. We are set up like an internal agency and work with most areas of campus to create and maintain their public web presence.
We are a cross-functional team consisting of Web Content Administrators, Designers, Frontend Developers, Backend Developers and Multimedia support.
The mission of the central Marketing Office is to raise the stature of the university.
Serve as primary resource for units university-wide regarding the content and appearance of unit Web pages. Administer and provide training in content management tools, control access, review sites for adherence and conformity to editorial and design standards and resolve related problems.
Develop and edit central university website and pages. Identify, select and condense news and events for inclusion on the homepage, prepare communications designed to effectively position the University, and ensure the delivery of key University messages.
Serve as liaison with IT personnel campus-wide to identify and resolve Web page related problems. Work with clients, designers and vendors to ensure established standards and expectations are met.
Develop and implement mechanisms and processes designed to evaluate the effectiveness of university electronic communications. Provide analysis of collected data and submit reports and recommendations as requested.
Maintain and support the university’s social media presence with a cross-functional team of writers, designers and content strategists
Collaborate with writers, editors, social media coordinators, video producers and photographers both in University Communications and in communications units across campus.
Provide support to the schools, colleges and central marketing department on social media strategy and campaigns.
Use metrics to determine the most effective channels to deliver content to audiences, measure their behavior and attitudes in response to that content and make recommendations based on the results
Oversee the day-to-day project management of large website projects by tracking progress, ensuring timely delivery and keeping the project within scope.
How to apply
Apply at jobs.wayne.edu. Posting #043246