[Video] Web Workshop: Intro. to Google Analytics

Last week I presented a workshop on Google Analytics. Since many schools/colleges/departments use the tool to track Web visitors, I thought it would be a good opportunity to get them in a room to explain the features/power of the system.

The workshop covered the following topics:

  • Setting it up on a site/multiple sites
  • Account/Property/View management
  • Intelligence Events
  • Real time
  • Audience overview/behavior
  • Technology/browser/mobile
  • Acquisition/referrers/search/campaigns/social
  • Behavior/visitor flow/site speed
  • Events/tracking/formy
  • Goals

Since a handful of people could not make the workshop, I recorded it. The audio is not ideal, but it will do.

Next workshop:

The August workshop will be on social media content strategy. The date/time is still being determined, but it will be posted here when it is confirmed.

Create a quick html form connected to a database

Having a small staff and enormous amounts of work everything we can do to speed up tasks we take advantage of. We are asked all the time to create html forms for sites, its the only way to get users information, from RSVP’s to request information. Recreating forms is time consuming especially since most feed into a database plus usually email someone also.

I created a screencast to show how we in the Web Communications department of Wayne State University create forms quickly, consistently and accessible using an open source framework I created and that we maintain. The framework is PHPSimpl and is hosted on Google Code, it is not meant to be a full blown MVC framework but more or less a helper for common tasks.

[flashvideo filename=”wp-content/uploads/2008/10/screencast-form.flv” height=”406″ width=”650″ image=”wp-content/uploads/2008/10/screencast-form.jpg” /]

This is the first screencast I have ever created so bear with me as I adjust to talking to a computer instead of a room full of people. Also ignore any technical issues which I am still trying to work through. I created it with just a Mac Book Pro, Snapz Pro and the internal mic, so the sound might not be the best.

The video is best viewed at full screen to see the detail in the text. I am playing with the flash video encoder options to find the optimal compression for quality and size. If anyone has any suggestions on the settings or screencast recorder feel free to comment.

In case you are wondering the form is being created on an Apache server running PHP5 and MySQL.

Hope you enjoy it and it helps you out.