Have you met Emily?

Emily ConnellyYou’ve probably seen her hosting several Facebook Live events, or maybe you’ve followed along with her on Food Fridays or even seen her interview Gloria Steinem (OMG that really happened!). You’ve seen her from afar, now’s your chance to get to know the student who gives life to the Wayne State social accounts!

Emily was hired as a Student Assistant in another part of the Marketing and Communications office a few years back and we kept hearing how awesome she was. When the opportunity arose for us to work with her, we jumped on it and Emily now has been splitting her time with Social Media Marketing and Event Marketing for the last year.

Emily quickly became an integral part of the social team. Almost instantly she was the single voice on Snapchat, the sole manager of Photo of the Day and rocking everything and anything else we asked of her. I joke that we could use the hashtag #WhatCantOurInternDo because she does everything so well and just about always exceeds our expectations.

Snapchat screen capture

As someone who loves DIY and being creative, she uses those skills weekly in this position. On National Flip Flop Day (Yep, that’s a thing), she crocheted our Little W Flip Flops. Another day she spent carving a pumpkin with the new #WarriorStrong hashtag. She’s taught herself to create stop motion movies that have been used on Snapchat, Instagram and as promotional videos for Financial Aid. Seriously, #WhatCan’tOurInternDo?

 

 

View this post on Instagram

 

Happy National Flip Flop Day! I’ve got mine on and I’m ready for some summer fun. Anybody up for a game of Coinhole?

A post shared by Adventures with “W” (@adventureswithw) on

 

Emily Connelly came to Wayne State via Bay City and Grand Blanc. She was craving more culture and diversity in her life and knew Detroit and Wayne State is where she needed to be. Now, heading into her senior year as a PR/Political Science major, she is excited about the opportunities that are in front of her.

Q and A with Emily:

Q1: What do you love about social media?

A1: Everyone has a voice, it’s all equal. Anyone, no matter who they are can go viral.

Q2: What do you hate about social media?

A1:  That it perpetuates hate speech and that people are surrounded by others with the same idea.

Q3: What was your favorite class (so far)?

A3. Research Methods with Rosie Jahng. At first, I was scared of this class. Communication majors usually don’t want to do math, but it wasn’t bad. It was actually cool. Made me think about doing what Rosie does or maybe going into research. I don’t think that will happen, but it did make me think about it.

Dr. Bradley Roth (Political Science) is really awesome too.

Q4. What do you like best about the PR program?

A4. The PR program is a tight-knit group. You wouldn’t think for undergrad, but it is. You get to go from class to class with everyone and get to know the group. Shelly Najor is our leader and guides us through.

Although we can’t bear to think of losing her when she graduates (even though that is why she is here) I personally look forward to seeing where her degree and can-do-anything spirit takes her!

Emily hosting the petting zoo Facebook Live at the bookstore

FestiFall 2018

Coming to FestiFall after Convocation? Here’s what you should know:

When and what is it?

FestiFall is Tuesday, August 28 and showcases more than 500 student organizations, campus departments and learning communities to incoming students and guests. During FestiFall, students have the opportunity to meet the dean of their college or school, eat a picnic lunch, and explore WSU’s learning communities.

Dress for the weather

It’s going to be hot!

Grab the SWAG

Most tables are giving out valuable student SWAG. Come early to get the good stuff. Don’t forget to search out the tables who are giving out bags, you’ll need them to carry all the loot!

Don’t be shy

Everyone is here to help. If you have a question, ask.

Sharing your email address or signing up for more information is not a commitment, it just starts the conversation.

Stop by the Social Media table

  • Take your Back-to-School pic
  • Grab your Social Media Challenge (if you choose to accept it)
Getting ready!

Make new friends and have fun!

That is what the day is all about!

IGTV – InstagramTV – Photos, stories and now long form video

Another place to post content on Instagram?

Yep! We went from Feeds – to – Feeds and Stories – and now we have – Feeds, Stories and Channels!

Instagram Feed example
Instagram Feed
Instagram Story Example
Instagram Story
IGTV - Channel example
IGTV – Channel

 

 

 

 

 

 

 

 

Over the weekend Instagram rolled out IGTV — a new video channel to watch longer format video. Depending on your status within Instagram you will be able to upload video from 15 seconds to an hour long, but most accounts will be limited to 10 minutes max.

Why is this important?

With 10 minutes of uninterrupted storytelling time, the big picture is now an option. Microstories are great (don’t get me wrong) but sometimes a deep dive is what you need and telling that in one long segment as opposed to eight tiny ones is a better user experience.

What’s the downside?

With this being brand new, there might not be a downside but I do have two concerns.

You now have three content areas to create for one social platform.

  • It took users awhile to check both stories and their feed, will adding a third be an issue?

  • Facebook stories have not been adopted by users, could this be similar?

Shooting in vertical

  • That means what you create for IGTV won’t work well in YouTube and vice versa. Will this be a barrier to new content?

What’s the upside?

With this being brand new, there might not be an upside…but of course, there is an upside!

What users will do with their channels and their expanded time options will be exciting! I have a million ideas in my head from “Five minutes with our Faculty” to “Trips around the City.” Just the newness of the platform will spark creativity!

How to get started

Use the Instagram app or the IGTV standalone app. Both are available for IOS and Android.

IGTV

Instagram

Create the Channel using your Instagram account and you can start uploading video right away!

Selfish word of caution

I repeatedly say that Instagram is my happy place. It’s not a place for politics or news; for me, it’s been about the beauty I see around me and a reminder to not only see it but to stop and enjoy it, take a picture and share it with the world. I fear that  IGTV will change this platform. Although I also thought Stories would have ruined Instagram and it didn’t. I love scrolling through stories. Most accounts create stories that are on-brand, on-message and enhance the user experience. Fingers crossed IGTV goes in the same direction.

Instagram grid
Wayne State Instagram Feed

How to make your cookie game #WarriorStrong

Ingredients and supplies:

  • 1 W shield cookie press (available at the WSU Bookstore)
  • Sugar cookie dough (store-bought or homemade)
  • Flour
  • Royal icing — see instructions below
  • Sprinkles
  • Parchment paper
  • Mini spatula (OK, you don’t really need this — but it is fun to use)
  • Toothpicks
  • Cookie sheet
  • Oven
  • Cooling rack (optional, because we didn’t have one)
  • Camera (because we want pictures!)

Step 1:

Cover your cookie sheet in parchment paper (not pictured because we forgot).

Step 2:

Roll out the dough until it is about a quarter-inch thick. 

Knead the dough Roll out the dough

Step 3:

Sprinkle flour on the cookie press and press it firmly into the dough. Repeat until you run out of space. If they don’t look like the picture, you did it wrong!

Press cookie into the dough

Step 4:

Using your mini spatula (or whatever you substitute for this — a knife will do), remove the extra dough from the shields and place your cutouts on the cookie sheet.

Place on cookie sheet

Step 5:

Bake cookies according to dough specifications. Pro tip: The cooler the dough, the less the cookies will spread in the oven.

Step 6:

Do some homework while you wait for your cookies to bake.

Step 7:

Remove cookies from oven and let cool for a few minutes. Then, carefully move the cookies to a cooling rack. Note: This is not a job for the mini spatula.

Allow cookies to cool

Step 8:

Make the royal icing.

  • Option A: Invite your most talented baking friend over and have them make it.
  • Option B: Google it — and know that it’s quite the process!

Step 9:

Decorate the cookies according to your icing preferences.

Decorate the cookies

Step 10:

Do more homework while you wait for your cookies to dry.

Step 11:

Arrange on a plate, and prepare to wow your friends!Arrange on the plate

Step 12:

Show off your #WarriorStrong baking skills and beam with #WarriorPride by posting your cookies on your favorite social media channel. Don’t forget to tag us so we can see your creations!

 

Facebook: @waynestateuniversity

Twitter: @waynestate

Instagram: @waynestate

Snapchat: @waynestateuniv

Why is Facebook boring all of a sudden?

Have you noticed that Facebook is incredibly dull lately? Well, it might be because you are not seeing the amazing content from Wayne State in your feed anymore.

The good news

You can easily tell Facebook you want to see more of our content.

The easiest way to get us back in your feed:

The bad news

You still won’t see everything, but some Warrior content is better than no Warrior content, right?!

2017 in pictures

As we get ready to say hello to 2018, a look back at 2017 Photo of the Day shows what an amazing year we had on campus and in the Detroit area!

2017 top five

Photo of Old Main
Photo of the Day for October 25, 2017: “Hogwarts in Detroit?” Submitted by Rasik Mostafa.

Photo of the Day for May 14, 2017: Happy Mother’s Day Photo by Selma Medic-Cufurovic.

Photo of the Day for October 26, 2017: Season of colors Submitted by Komal Parab.

Photo of the Day for April 19, 2017: “Sky has no limit. Follow your dreams.” Photo by Dawn Turchin.

Photo of the Day for February 6, 2017: “Life as a 3 year old when your Mom is a PhD Nursing Student.” Photo submitted by Amanda Deriemacker

Photo of the Day stats for 2017 (Jan. 1 – Dec. 15)

  • 894 photos were submitted
  • 838 pics were up for consideration (56 were deemed unusable, too small, broken link, etc…)
  • 456 individuals submitted photos
  • 239 pictures were selected (27% of all submissions)

Connor Ashley and Shreyash Khond were our top repeat submitters.

  • Connor submitted 30 entries and was featured 7 times.
  • Shreyash Khond submitted 30 entries and was featured 5 times.

Old Main was one of our most popular subjects. It was Photo of the Day 26 times.

Engagement by platform

  • Flickr – 48,856
  • Twitter – 56,213
  • Facebook – 37,245
  • Instagram – 94,560

Total – 236,874

2017 Editors’ picks

Photo of the Day for October 5, 2017: “WSU giving some serious Hogwarts feels” Photograph submitted by Aiman Hussain.

Photo of the Day for May 5, 2017: “Captured this walking to my chemistry final at DeRoy Auditorium” Photo by Luis Coronel-Machado.

Photo of the Day for July 4, 2017: “Detroit Fireworks 2017. Thank you #waynestatepolice #detroitpolice #detroit #detroitfireworks #wsu Photo by James Laginess.

Photo of the Day for October 16, 2017: Behind the scenes of the Warrior Strong campaign.

Photo of the Day for December 13, 2017: Mary Lou Lynch, Maria Giammara and Hariette Williams didn’t get to graduate from college but their granddaughters did! Submitted by Jacqueline Giammara and Sha’Ron Williams

A good week on the web

The Web Communications team has been busy making updates, launching sites and improving the web experience for its users. In case you missed it, here are some of the items we’ve been working on this week.

New string series launched on wayne.edu

https://wayne.edu/story/creative-warriors-in-the-community

String stories are a new feature on wayne.edu

Every two weeks the Marketing and Communications team launches a new page that includes curated condensed articles that are all related to one topic. These new pages are called “strings”. This weeks string is focused on Creative Warriors featuring stories on healing through the arts, Jazz musicians in Detroit and community art projects.

All of the string stories showcase the work that is being done by our faculty, students and alumni.

The next string launches on Monday, October 16.

Facebook Live event featuring WSU Press

https://www.facebook.com/waynestateuniversity/videos/10155244871307968/

Example of graphics used for promoting the WSU Press Live Event

The social media team took you behind the scenes of the WSU Press office. A guided tour from their staff takes you from the front office to the warehouse and all the steps in between in publishing a new book.

This Live event is the first of many to come. Future events will feature sneak peeks and behind the scenes looks at our Warriors in Action.

Follow us on Facebook for announcements of the next live event.

Older sites migrated to a new server

All summer and into the fall our developers have been migrating sites off of an older server onto a newer, faster, and more secure environment. At the start of the project, there were over 200 sites to move and now they are down about 20. This week they have migrated:

Big things to come…

If you’ve been by the Marketing and Communications office lately, you may have felt a buzz in the air or maybe you’ve seen many us running around campus with film crews, or outside measuring light poles or witnessed some other fairly odd behavior. Well soon all will be revealed, but until then, the entire Web Communications Team is busy making sure all the web assets are in order to support this great undertaking by Marketing and Communications. If you are dying to know what we’re up to, follow us on the University’s social channels and you’ll get an exclusive first look on October 15.

 

A picture is worth a huge jump in traffic

What could possibly make a webpage’s traffic grow by 235 percent in one year? Our beautiful campus of course!

Last September we launched “Photo of the Day”, a social campaign that focuses on the beauty and uniqueness of our campus and Midtown. The positive reaction has been overwhelming, not only in positive comments, but in positive statistics as well.

Stat overview:

Since September 2015:

  • We have received 658* submissions
  • From 275 individuals in the campus community
  • 337 pics have been featured on the site so far.

*41 of the 658 submissions were duplicates or contained broken files. The total of photographs up for consideration is 617.

Submissions

Submissions have grown nearly 600 percent from 2015 to 2016 with a large jump in October.

screen-shot-2016-11-08-at-1-48-46-pm

What is equally as impressive, the quality of the submissions are getting greater each month. Don’t get me wrong, we’ve always had high quality photos to showcase, but in the last two months, the quantity of high quality photographs is dramatically higher.

Web traffic

This is first and foremost a social campaign, but of course it has to live on the web. We share the lastest pic on Instagram, Twitter and we recently added it to our Facebook page. All posts link back to the Photo of the Day website.

Unique page visits have grown more than 230 percent from 2015 to 2016. Again, with the most significant jump last month.

screen-shot-2016-11-08-at-1-48-25-pm

Our highest traffic day was October 5, 2016 with 158 unique visits featuring the work of Paige Urbano.

screen-shot-2016-11-08-at-1-30-15-pm

Social stat – Most liked and most retweets

Our most ‘liked’ pic on Instagram and most retweeted post featured the work of Tyler Neal. This one is a personal favorite as well.

screen-shot-2016-11-08-at-1-02-39-pm

 

Social stats – Most impressions

The Photo of the Day tweet with the most impressions (nearly 11,000) was submitted by Justin Jacob. Justin has been a frequent submitter and you can routinely see his work featured on the Wayne State homepage.

screen-shot-2016-11-08-at-1-20-33-pm

Looking ahead

In the last few months we started featuring some Photos of the Day on the university homepage and although we can’t get stats on each pic featured, we are again getting very positive feedback. With the success of this feature, we are exploring other avenues to share this extraordinary content.

Submit yours!

Even though the popularity has grown so much, we are still strongly encouraging the community to send in your campus pics! We want to show off campus from everyone’s perspective not just our own.

See the latest selections and submit your own pics at wayne.edu/photo-of-the-day