Presentation: Give Your Content Legs and Run With It

Last week I co-presented with Mallory Wood at the Penn State Web Conference. It was the first year they brought in outside attendees and it was a great experience. It rivals some of the larger higher ed Web conferences out there and I was glad to be a part of it.

The slides from the talk have been posted for a while but I wanted to give them an official home that allowed for comments and future followup. Below I outline the talk description and the intended take aways. Unfortunately the talks were not recorded so this is the closest you can get to the real thing. Enjoy.


Congratulations, you have a website and it is full of content. But… what are you (the human!) doing on the back-end to make sure that visitors are finding the info they came for? Happy Visitors = Happy You. Reacting to your visitors needs, or even better, being proactive will go a long way in enhancing a visitor’s experience with your website. This session will teach you to do just that, helping you think beyond “write it and leave it” by showing you how to transform what’s generally static into long lasting social and interactive content. Let’s redefine what it means to publish content, rethink where it gets published, and rework existing content to meet your visitor’s needs.

Take Aways:

See the content on your website in new ways. By thinking reactively and proactively about content that is already being created, you will learn how to transform content and harness it for multiple channels. Think beyond write it and leave it content, take your content and make it work for your users.

Redefine what it means to “publish content for your institution”. Learn how to react to your visitors needs, how to be proactive to assist your visitors. Make your content interactive, create content from social interactions. Create social content from static content/content your visitors need. Multi channel approach to publishing content, bring ‘hard to discover’ content to your visitors. Learn how to track interactions beyond your website. And how to setup a schedule for routine interactions.