The University Pharmacy is a tenant of The Towers Residential Suites. They are a full pharmacy and open to the public. They came to us because their web presence was lacking, it was hard to find what they offered, promotions and basic information.
We took the needs of the pharmacy and its users and designed the site from the ground up. Every piece has the end user in mind and migrating it into our content management system allowed the pharmacy staff to update content and promotions in a timely manner.
The old site was primarily blue and oddly enough had a “EPIC” logo in the top left corner of the site. It is interesting because you would think at first glance this was for EPIC Pharmacy, it was very deceiving.
The other thing about the old homepage was the large amount of text. At first glance it did not engage the user so they were forced to look to the left hand menu to get information. Promotions and other “sticky” information were buried on child pages just waiting to be stumbled upon. For example, the pharmacy will deliver prescriptions anywhere on campus when they are ready. Something students, faculty and staff would find as a great convenience.
We changed all that with the new site having the University Pharmacy logo in the top left, using orange to make an impact and reducing the amount of text on the homepage to make way for promotions and things to catch the user’s eye.
Overall the new site and structure allows for a user experience that matches the convenience and capabilities that the University Pharmacy has to offer.
View the new University Pharmacy site at: http://universityrx.wayne.edu/