Skip to content

Project4: Book

IMG_9025 IMG_9026 IMG_9027



11 Dec 2014

Project3: Fictional Letterforms Critique


1. What you learned?

I learned that designing poster is more harder than I thought. Especially, using grid system is difficult. Also, designing poster which is well balanced with images and typefaces is so hard to decide their positions. And using negative space as a design is also require different perspective of design view.


2. What you got out of process?

Grid system was really useful to place image and text-box appropriately.

Furthermore, I learned that Pantone color chips help me to choose subtly different colors which can be beautifully fitted in to the design. For instance, the Pantone colors from warm greys to cool grey are different very subtly but that subtle change makes huge difference in result of designing.


3. What you had problems with project?

Making poster looks beautiful was the most hardest part of this project. I got a few prototypes of poster, and I had to choose one of them to final one. Although, they look similar, but I have to choose the one which looks beautiful and at the same time, contains every instructions required.



13 Nov 2014

Project3: Fictional Letterforms Poster

Final Poster


Lim_Final Poster



13 Nov 2014

Project3: Fictional Letterforms Part 4

Contact Sheet

ContactSheet-001 ContactSheet-002



Poster Sketches


IMG_7648 copy IMG_7649 copy IMG_7650 copy IMG_7651 copy

29 Oct 2014

Project3: Fictional Letterforms Part 3

3. Digitize/Design


Project3 Digitize_Lim-01 Project3 Digitize_Lim-02

23 Oct 2014

Project3: Fictional Letterforms Part 2

2. Sketch/Collage/Trace


img003 img004

img006 img007


23 Oct 2014

Crimes of Typography

Getting your typography correct is not an easy thing to do. Like graphic design as a whole, is has to be both aesthetically pleasing and functional.

Just like you do in a logo, when you’re working with big blocks of text in a print or web design, you have to put a lot of thought into how the type is working.

  1. Too Many Typefaces
  2. Bad Type choice
  3. Bad Hierarchy
  4. Improper Scailing
  5. Bad Kerning/Tracking/Leading
  6. Too Many Signals
  7. Bad Color Choice
  8. Dumb Quotes
  9. Not Justified
  10. Bad Rag
  11. Orphan/Widow

IMG_7404 IMG_7437 IMG_7436 IMG_7415 IMG_7413  IMG_7411 IMG_7410 IMG_7409 IMG_7408  IMG_7406 IMG_7405

Bad Rag / Bad Hierarchy / Too many typefaces

Bad Type Choice / Improper Scailing / Bad Leading, Too many typefaces

Bad Color Choice / Dumb Quotes

20 Oct 2014

Project1: Scavenger Hunt Review

1. What you learned?

I learned there are so many figures of letters in the world. From the moment when I open my eyes on the bed until I close my eyes and fall asleep, there are so many signs with letters and just shapes of letters in the world. I realized that I’ve passed by all the letters in the world unconsciously, but also we’re always watching the letters by living in the world.

2. What you got out of process?

When I adjusting letter from pictures to black and white, I learned that the contrast, brightness and background color are very important to make letter forms look more distinctive and clear.

3. What you had problems with project?

It was the first team project in Typography class which is the first project of my entire exchange student classes. I was little worried about having communication with my teammates but my group was worked well together and all the teammates were all devote themselves to the group. So that I could easily make an effort to this project and have fun.


IMG_5940 IMG_5941 IMG_5943 IMG_5946 IMG_5958 IMG_5959 IMG_5960 IMG_5961 IMG_5962 IMG_5967

14 Oct 2014

Project3: Fictional Letterforms Part 1

1. Draw


ITC New Baskerville Roman

img009 img011 img010 img012




img005 img007 img006 img008

14 Oct 2014

Project2: Font Mannerisms Part 3

Visual Analysis 3


1. What you learned?

I learned the little differences between typefaces that I couldn’t find out before. And I learned about anatomy of letter that there are so many parts in just one letter and they have own their name. Also specific part of letter like ‘Bracket’ can be a major distinction between its own era of typefaces.

Furthermore, I learned about size of letter and scale. The default size in many software applications is 12 pts. Although this generally creates readable type on screen displays, 12-pt text type usually looks big and horsey in print. Sizes between 9 and 11 pts are common for printed text. And differences in x-height, line weight, and set width affect the letters’ apparent scale. Also Changes in scale help create visual contrast, movement, and depth as well as express hierarchies of importance that designers create hierarchy and contrast by playing with the scale of letterforms.

2. What you got out of process?

I learned that workflow is very important. From Part 1 to Part 3, everything was related so that I can’t precede the next process without previous work. For example in Part 3, without Mind Mapping which is pre-production, I can’t go forward to the next step which is visualizing words abstractly.

3. What you had problems with project?

I learned that it’s really important to pay close attention to details in Typography world. When I was struggling with Part 1 that I have to pay really close attention to details like Ascender Height, Cap Height, X-Height, Baseline and Descender Height.


Visual Analysis 3_Lim Mind Map


Visual Analysis 3_Lim1

Visual Analysis 3_Lim2


Visual Analysis 3_Lim Beautiful

Visual Analysis 3_Lim Elegant



2 Oct 2014