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Jan 14 / Abbey Leffler

Notes on “The Timeless Way of Building” by Christopher Alexander

The proper answer to the question, “How is a farmer able to make a new barn?” lies in the fact that every barn is made of patterns.

This is a passage from the book that I can apply to graphic design. I feel that I am able to create new designs and ideas by looking at the patterns that already exist. I am also able to take various patterns and combine, add or subtract from them and create something new. This passage is very applicable to graphic design.


These patterns in our minds, are more or less, mental images of the patterns in the world: they are abstract representations of the very morphological rules which define the patterns in the world. 

This is a unique concept because as people we all see things differently. Because of this we all create and design differently. The different approaches and ideas that everyone brings to the design world are inherently irreplaceable and learning from one another is our greatest asset.


the town slowly gets its structure from the incremental aggregation of their individual acts.

This idea shows that even the smallest decisions affect something larger that is taking place. This is very appropriate to typography. Typography is often something that is overlooked, but if someone notices the detail and all of the “small” decisions that went into creating good typography they will realize that those small decisions affected the whole.


When a person is faced with an act of design, what he does is governed entirely by the pattern language which he has in mind at that moment. 

Language is essential for design and language is a pattern that we have been taught that represents abstract ideas. Communicating these ideas visually as a graphic designer is so challenging because everyone has different patterns that they use to perceive the world.


At the time of any act of design, all we can hope to do is to use the rules of thumb we have collected, in the best way we know how.

I think this is a powerful statement. We all wander around collected knowledge on a daily basis and at the end of the day if we give design our best effort then that is all we can hope to do.

Dec 11 / Abbey Leffler

Paste Up Book

This was our final project for the semester. We compiled previous entries from our blogs and used it for the content of our book. These are images of me doing the paste up portion of this assignment. I used my homemade light box to help me place all of my pictures and type neatly.


Nov 29 / Abbey Leffler

Modification & Conspicuous

This is the final outcome for my project. I was challenged with creating letters for the words modification and conspicuous that would represent the meanings of the words. The letters for modification portrayed the meaning very well. As I critiqued my own work I saw that I could have pushed the letters for conspicuous a bit farther to really make the meaning of the word stand out.



Nov 28 / Abbey Leffler

Process to find Modification and Conspicuous

These are some sketches that helped me to figure out what modification and conspicuous look like when creating a constrained typeface using only squares.

Nov 8 / Abbey Leffler

Poster Charette 3

This is an in class assignment completed for Graphic Design 1. The task at hand was to create an 11″x17″ design using an object that I had on me. I chose to use a coffee cup sleeve and to be an advocate for Great Lakes Coffee Roasting Company. I was trying to explore negative space and find a balance within the piece. I also chose to design this with an axial system of organization.



Nov 8 / Abbey Leffler


I do not know what this poster is specifically for but there is a great rhythm and pattern with all of the circles. I also like how the words extend outside of the circle in the background.

Nov 8 / Abbey Leffler

Bauhaus Poster

This poster is communicating that this very unique, stylized typeface is a feature that is exclusive of the Bauhaus. This style originated at the Bauhaus and it continues to be very representational of this famous school.


Nov 8 / Abbey Leffler

Punk Poster

I found this poster to be very unique and intriguing. I think that the overall design communicates exactly what they are trying to communicate, which is the “punk’ lifestyle. There are various elements that support this. The wide variety of typefaces, safety pins and colors all help to communicate the message.


Nov 6 / Abbey Leffler

November 6 2012

Just because I like the statistics and I rarely find myself thinking that facebook has any purpose, today facebook provided me with some cool facts! And the typography on this page is very informative and appropriate for the message that is being communicated!


Nov 1 / Abbey Leffler

In Class Research for Project 4

This is the beginning of my visual process. I am trying to fully understand the two words that I have been assigned. My two words are modification and conspicuous. I am exploring these words so I can better understand the true meaning and then I will be able to best represent them through my work.


my visual process