Thinking With Type
Type face are an essential resources employed by graphic designer as materials employed by architects.
Words originated as gestures of the body. The typeface were directly modeled on the forms of calligraphy.
Humanism and The Body
Many typefaces we used today are named for printers who worked in the fifteenth and sixteenth centuries. These typefaces are genera;;y known as humanist. Italic letters was used at that time.
Enlightenment and Abstraction
Renaissance artists sought standards of proportion in the idealized human body.
Geofroy Troy published a series of diagram that linked the anatomy of letters to the anatomy of man .
Construction roman letters against a finely meshed grid.
Engraved letters whose fluid lines are unconstrained by the letterpress’s mechanical grid, offered an apt medium for formal lettering.
18th century typography was influenced by new styles of handwriting and their engraved reproductions.
19th century typeface have a wholly vertical axis, a sharp contrast between thick and thin, crisp , wafer like serifs.
an abstract and dehumanized approach to the design of letters.
Type designer created big, bold faces by embellishing and engaging the body parts of classical letters. Fonts of astonishing heights, width and depth appeared – expanded, contracted , shadowed ,inlined, fattened, faceted and floriated. Serifs abandoned their role as finishing details to become independent architectural structure, and the vertical stress of traditional letters canted in new directions.
Reform and Revolution
construction of letters from basic geometric forms- the circle, square, and triangle- which they viewed as elements of a universal language of vision. It approached alphabet as a system of abstract relationships.
Type as program
constructed from straight lines. letters designed for optimal dips;ay on a video screen, where curves and angles are rendered with horizontal scan line.
Type as Narrative
letter became scratched, bent, bruised, and polluted. Template Gothic, Dead history, Beowulf was the first in series of typefaces with randomized outlines and programmed behaviors.
Back to work
Mrs. Eaves: working woman seeks reliable mate. Quadraat: all purpose hardcore Baroque. Gotham: blue- collar curves.