In this project we were asked to create a book which showed our projects and process work from the semester. I began to compile all of my blog entries, class notes, and projects. I then created a dummy book and used the dummy to begin my layout in InDesign. This project required much organization and the ability to decide which information was important and which was unnecessary. I then added images and continued to manipulate my layout. I made sure to print my book out a few times before I printed my final to make sure I liked the layout and that everything was legible.
I got my bristol board and decorative paper, cut my work out and saddle stitched it with the stapler!
HI! This is the process of my Project 3, where we were asked to create a fictional letterform from a certain typeface. I chose Didot, and this is my process!
1. We picked our typeface and got busy analyzing its form, commonalities, and signature style. This taught me so much because we sketched out the typeface by hand and micro-analyzed it. I learned how a typeface really only a a few parts in which are used throughout the entire typeface to make it all uniform!
2. Then we started messin’ with parts of the typeface and putting them together in different ways to create something UNIQUE. I learned that the form of the individual anatomy is not unique to each letter but to the entire typeface as a whole!
3. I digitalized a few of my sketches, by scanning them in and using the pen tool in illustrator. I then started playing with the letters in the typeface as well and started putting them together to create a unique letterform! I kept the alphabet around me to make sure my letterform fit well within the typeface and to make sure to keep true to its characteristics.
4. Once I settled on a letter that I liked, I started to focus on the micro-details of the letterform. I made sure the parts of the letterform flowed together seamlessly, by edited very zoomed in. The part where I had to do most of the work was where the shoulder meets the stem.
5. We then turned our letterform into Dan, and he came back with our letters in 3-D form! He went to the wood shop and had the letters laser cut into a wooden plank. So exciting!
6. Took my letterform home- and spray painted it BLACK.
7. THEN- I began to create my poster to introduce my letterform to the world and showcase its process!
When working on my poster we were asked to utilize the idea of hierarchy. I chose to highlight the actual letterform itself and the name of the letterform which was “Rue”. I then followed that with my name, advertising myself as the designer with the title of the project at a slightly lesser value. The process surrounds the letter and is easily read from left to right. I placed the process above the letterform to show that that came before the finished product.
8. We then prepared our poster to be printed! I had never printed something so big before. We chose 2 colors from the pantone booklet and added them to our swatches in InDesign. This was all new to me and I enjoyed learning it. I realized knowing how to print is just as important as knowing how to design.
9. We then CRITIQUED other posters while our posters got critiqued. The critique was awesome. Printing out the poster so large looked a lot different that it did on the smaller scale. I wish I would have printed mine, and posted it on the board and looked at it from afar before my final because there were some things that you see better from far away!
11. I could finally breathe because the project was done… UNTIL project 4!
1. Crime: Quotation marks carve out of chunks of white space from the edge of the text.
2. Crime: Punctuation eats the edge. Excessive punctuation weakens the right edge.
3. Crime: Poorly shaped text block. In most uses, centered text should be broken into phrases with a variety of long and short lines.
4. Crime: Full of holes. A column that is too narrow is full of gaps.
5. Crime: Hyphen between numbers. An en dash connects two numbers. It means “up to and including,” not “between.” No spaces are used around en dashes.
6. Crime: Horizontal & Vertical scaling. The proportions of the letters have been digitally distorted in order to create wider or narrower letters.
7. Crime: Some typefaces that work well at large sizes look too fragile when reduced.
8. Crime: Minimal differences in type size make this design look tentative and arbitrary.
SO, project 2 is now bound and complete. My task was to study the typeface ” Bodoni Std”. Bodoni Std was produced by the designer Giambattista Bodoni in 1798 through the type foundry, Linotype.
In Part 1.1 of the 3 part project, we compared the different families within the typeface and put each family under the microscope, pointing out the baseline, x-height, descender, ascender and cap-height. This part slowed me down. At first I went through and labebled each line separately, until I realized I could just copy and paste a the grid lines and move them down by row. This sped me up and made my work way more consistent and saved a lot of time! Once I started doing this, I began to catch up with the rest of the class.
After analyzing each family and recognizing the uniqueness of each, we moved on to Part 1.2 and began exploring leading and typeface size.
In Part 2 we then created compositions to show the differences in each family. We were to show these differences graphically without words, but could use color. This was my favorite part of the project, as we got to use color and our design skills.
Moving on to Part 2.2 we chose 2 words that described our typeface and labeled the anatomy of those letters. I chose to keep my design simple and straight-forward.
In Part 3, we designed 2 compositions expressing connotations of the words we created in Part 1. We did this using only letters and glyphs, and were not able to use any full words.
We also added a page with our brainstorming activities…
Overall, I learned a lot from this project. I was able to really dissect the typeface, understand the structure of it, its different parts, and the ways in which you can manipulate it. This project helped me to understand how important it is to pay attention to minute details and preciseness necessary in order to be a type designer. I feel as though my eye for design and detail grew in this project.
My groups formal system for this project is the geometric shape. My group members are Ryan Caldwell, Taewan Lim and Taylor Plotzke. Our definition of our formal system is the following; Geometric letters constructed of basic shapes such as triangles, circles, squares and rectangles. At first we thought to look for these letters in electronic objects and were focusing our search on technology. When we met for our next class period we found ourselves not content with our photographs we had taken and decided to reevaluate our plan of action. After talking about it we decided to focus on playgrounds, pipes, structures and metallic objects. We thought we would take on more of an industrial theme. We all went out the following weekend and individually took as many photographs as we could. We all made sure to send out group emails to let all the members know how our search was going and what letter each member was struggling with. When we met for class on Tuesday we had all of our letters printed out individually in black and white. We thought it would be important to be able to cut them out and have the whole alphabet laid out to see it together as a whole. We wanted to make sure each letter looked like it belonged in the typeface. We were very focused and were able to decide quickly which letters looked best in our geometric typeface. There were a few letters we had a hard time choosing because we had a lot of great options- so we made sure to pick the letters that would balance out the typeface and bring it together. I am very pleased with the outcome of our geometric typeface and believe that our approach was very successful.
^group process work
I was assigned to research Fountain Type Foundry for our first project in Typography. Here is what I found!
Creative director, Peter Bruhn, established Fountain Type Foundry (http://www.fountaintype.com) in 1993. Located in Malmo, Sweden, Fountain was one of the first independent type foundries. Fountain quickly became an international company employing 25 designers from all over the world. Their aim is to, “provide discerning clients with modern, well-crafted typefaces guaranteed to meet the most stringent requirements of aesthetics, legibility and originality.” With a full catalog of type available to consumers on their website they also work with clients to create custom type.
- Taca: known for creation of the “Squircle”
- Heroine: redefined Windsor from 1905 Woody Allen films
- UniF: designed to eliminate the differentiation between upper and lower case letters
- Peter Bruhn: known for his redefinition of the lower-case “g”
- Anarko: 2 alternatives for each letter