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Posts tagged ‘Baskerville’

Project 2: Font Mannerisms – Part 1.2

For the second part of the observation portion of Project 2, our assignment was to think of 8 adjectives for our typefaces (mine is Baskerville), then typeset the words with specific point size over leading, which is denoted in each.

Project 2 Part 1.2

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3 Feb 2013

Serifs are Serious

I stumbled upon an interesting article while researching Baskerville, my font for Project 2 on font mannerisms. The article states that some fonts are more easily trusted than others. This hypothesis was tested by using the following example. All three statements are identical, and yet the middle one was most believed. And why is that? The author writes, because “serifs are serious”.

Gold has an atomic number of 79

 

 

 

 

 

The article also touches on the hatred of Comic Sans, which I find amusing that people would devote time to hating a typeface, but there is a point to it…

“The team of researchers that presented its findings on the Higgs Boson Particle using the font Comic Sans got reamed for it on Twitter and elsewhere by everyone over age 8. Why? It’s not like the science was any less science-y. It’s not like the facts were any less fact-y. But Comic Sans is so ridiculous that the actual letters weakened the message.”

Comic Sans Higgs Boson Particle

 

 

 

 

 

 

 

 

 

 

 

The full article can be read by clicking below:

http://hypervocal.com/news/2012/want-to-be-taken-seriously-use-the-font-baskerville/#HysP1Uw4YZYRlgmp.99

 

27 Jan 2013