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Dec 9 / Katie Buddingh

Bringhurst Chapter 6 Notes

Choosing and Combining Type

1. Consider the medium for which the typeface was originally designed.

2. When using digital adaptations of letterpress faces, choose fonts that are faithful to the spirit as well as the letter of the old designs.

3. Check the weight and conformation of the letterforms at every proofing stage.

4. Choose faces that will survive, and if possible prosper, under the final printing conditions.

5. Choose faces that suit the paper you intend to print on, or paper that suits the faces you wish to use.


Practical Typography

1. Choose faces that suit the task as well as the subject.

2. Choose faces that can furnish whatever special effects you require.

3. Use what there is to the best advantage.


Baskerville roman

and its italic


Helvetica roman

and its oblique


Palatino roman

and its italic


Times New Roman

and its italic


Historical Considerations

1. Choose a face whose historical echoes and associations are in harmony with the text.

2. Allow the face to speak in its natural idiom.


Cultural and Personal Considerations

1. Choose faces whose individual spirit and character is in keeping with the text.


The Multicultural Page

1. Start with a single typographic family.

2. Respect the integrity of roman, italic & small caps.

3. Consider bold faces on their own merits.

4. Choose titling and display faces that reinforce the structure of the text face.

5. Pair serifed and unserifed faces on the basis of their inner structure.


Mixing Alphabets

1. Choose non-Latin faces as carefully as Latin ones.

2. Avoid using faces that attempt to regiment other alphabets into Latin forms.


New Orthographies

1. Add no unnecessary characters.

2. Add only characters that are visually distinct.

3. Avoid capricious redefinition of familiar characters.

4. Don’t mix faces haphazardly when specialized sorts are required.


Building a Type Library

1. Choose your library of faces slowly and well.

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