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Oct 7 / Katie Buddingh

Inspiration: Helvetica

Helvetica continues to be my favorite inspiration.

It was designed in 1957 and is a Sans-Serif typeface.

Designers: Max Miedinger with Eduard Hoffmann.

I strongly encourage the use of Helvetica in advertising.

bmw

department store

gap-ad

One Comment

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  1. Renee / Dec 4 2013

    I agree that helvetica is always a safe choice for design, especially in advertisement! Good choice of ad’s to display the typeface.

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