Project 2 was our introduction to typefaces themselves. We learned about the different categories and how they came to be, and what makes them different. For my assignment, I was assigned Futura. I was happy about this, as it was a typeface I was already somewhat familiar with. I was really surprised at how many places it can be found in pop culture and the world of advertising. I really like this project, because each part of it was so different from the next. In one we’d be simply setting a font showing, and then in the next we’d be using color or building designs from nothing but symbols and glyphs. It put the font in a variety of contexts and showed different parts of it in micro-detail while still allowing for creativity.
I especially liked Part 2.2, as it showed me how simple grid arrangement and use of colors like CMYK can produce a strong and striking design. My final project was spiral bound at Kinkos, and it was so satisfying to hold it. The critique went well and the project was well-received by classmates.
Types of composition in typography:
Axial – elements are aligned on either side of an axis
Radial – compositional elements radiate from a focal point as rays
Dilatational – elements expand or dilate from a central point in circular arrangements
Random – no system
Grid- vertical and horizontal divisions
Modular – elements are placed by standardized non-objective units
Transitional – elements are layered in a system of shifted bands
Bilateral – single centered axis that bisects elements symmetrically
Project 1 was our introduction into the world of typography. Normally I’m not a huge fan of group work, but in this case, it was beneficial, as the workload was divided evenly among each of us. We met several times as a group, discussing what we thought minimal was defined as and what sort of images we thought best fit that definition. After delegating sets of letters for each of us to find, we gathered images and brought them in to further narrow in on the types of things we were looking for. Tyler had several good pictures that emphasized the bare essentials of the form, and we decided that was what we wanted.
I had letters focused in the middle of the alphabet. I found that most images I had found already were too elaborate to fit the criteria of our style. Because of this, I started to think of ways I could manipulate objects to create new forms. I also utilized cropping images with my camera to create letterforms. After gathering my images, I put them into Photoshop and utilized masks, as well as burning and dodging to increase the contrast of the letterform against the background.
The critique proved a positive experience, as our letters appeared cohesive and uniform when set together. However, the class was still able to pick out a few letters that didn’t quite read as well as the others did. Overall though, it was a beneficial project that allowed me to see what forms letters can take on.
Minimalism is creating form through only the bare essentials, avoiding decorative qualities and defining that form by taking advantage of negative space to its fullest extent and utilizing implied line and form rather than strict definition.