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process WURK projekt fyve

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27 Mar 2013



wow. i really enjoy looking at these fonts by House Industries. they all seem to have a fun character. i could see alot of these typefaces being used for cartoon titles.

at the same time they have groups which are more reserved fonts, almost non-novelty, but they still have their sense of individuality.

the street van group is one of my favorites. these fonts have a wavy/ groovy flow. they remind me of the 70’s. i think it is a combination of the tapering in and out of the letterforms and the wide/ “phat” fonts.

the bullet group reminds me of the 50’s and nostalgic diners…

chalet group makes me think of the 80’s in europe…

nuetraface fonts remind me of futura, or Mad Men… 50-60’s advertising in NY?

i guess what im attracted to in the groups such as shag, tiki type, rat fink, flyer, and scrawl is the humanist presence. i like the irregularity and the discourse from the strict rendering. they have texture… like someone had drawn/doodled them.

i think this research helped me in the search for a font to use for my haiku in project 5. it helped me to think of the typeface as a form of imagery to relate it to the context.





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6 Mar 2013

Type Sequia

Office colorless.

Typewriter topography.

quiet lucid SOUP.

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6 Mar 2013




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4 Mar 2013

before splats and slashes (splatter and defamatory)

before (defamatory)


before (splatter)

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4 Mar 2013

process wurk for project 4

img002 img003 img004 img005 img006 layout

words pdf above (layout)

for my letterforms of “splatter”, i wanted to create a sense of a central mass being the letter itself and a surrounding presence of the splatter. i placed these digital “splats” off the parts of the letters where the motion of the hand creating the letter would begin, stop, or turn.

for my letterforms of “defamatory”, i tried creating a feeling of break down. to defame something is to an attempt to cut something short or make a derogatory statement about it. i used a large grid so that the letters were basic and bold and then i negated the squares in the grid from the bottom left corner to the top right corner. this created a slash through the already abstract letterform as an attempt to cut it down, defame it.

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4 Mar 2013