this article was very helpful in my research on the typeface… did you know futura was the typeface chosen for a commemorative plaque left on the moon by the astronauts of apollo 11 in 1969. it’s also used by absolut vodka, dominos pizza, best buy, and louis vuitton.
i just asked my mother to come up with a single word to describe the futura typeface… she said, “clean”
Orator STD has been a favorite typeface of mine for a while now… just never knew what it was called. I’m not sure what it is about it that i like. It’s a tall type and the letter forms are slim though the font is still legible. I also like how the low case letters are capitalized as well but still smaller than the upper case letters.
how do you search on here?
metro detroit street artist. drawing. music. poetry. detroit employed, produce terminal and eastern market. contemporary art fan. second year graphic design student at wayne state university.