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Posts from the ‘Reading Response’ Category

Lupton 151 -207 Bringhurst 143, 155-179

The grid that we use is very important.  You can virtually do anything with it. Although writing is flexible, the paper you use comes in different sizes. I was thinking about the golden ration in regards to Typography and here it comes. Font ratios  5-8-13-21-34-55-89, as well as 6-10-16-26-42-68-110, and 4-7-11-18-29-47-76, are ascetically pleasing. Page proportions are also very important as well.




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19 Apr 2014

Lupton 91-96 102-110 Bringhurst 30-34

You should run wording with a vertical baseline against the spine of a book. Redundancy are good when making a system.  You can make indent, out dents, or line breaks as your Redundancies. You can also break up paragraphs in many ways. The space between letters is infinite but look to ascetics to find the right space for you.  If you plan on kerning, make sure you review all of the text, because no kerning is always better then poor kerning.


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19 Apr 2014

Lupton 72-79

“-the field between desire and necessity. Designers thrive in those. ” I really liked that. I learned this idea that that text can be played like music, meaning there is room for interpretation, as opposed to something concrete and constrained. I’ve learned that design is more important that the meaning.


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19 Apr 2014

Lupton 46-53 and Bringhurst 53-59

I learned about font families. Each font has subsets of different variations weight and slanting. There various uses, example, flagging things down is easy with bold and italic families. There is also this idea that when transitioning between families, it should be from lower case roman to bold, sloped, caps.  It makes sense, but it’s only a guideline. I also found out that may italic type are actually not italic, but slanted roman. The term for this is “obliques”.

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19 Apr 2014

Lupton 13-39

The reading has taught me a little of the history and meaning behind Typography and that there has always been a fight between man and machine in a sense. The humanistic quality, and this notion of geometry. I learned that with the advancement of industry, type reached mass production. Most of this type was in advertisement, and boy was there a lot of it. In the 1990’s there was another boom in Typography from computers.

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19 Apr 2014