Posts from the ‘Project 4’ Category
For ‘Supplement’ I was trying to portray the idea that a supplement is extra information, and not quite necessary. I wanted to letters to have a basic skeleton that people can see and immediately recognize it as that letter, but I wanted extra information to help build up the letter (but also isn’t necessary to understand what letter it is). I wanted this to be pretty clean and crisp, and most importantly SIMPLE.
For ‘Sluggish’ I was trying to get at the idea that it is slow-moving, un-caring, and lazy. I wanted to letters to be moving apart from each other, going from fast (or normal) to slow, and extremely slow. I also wanted to letters to have an organic feeling since the first thing that comes to mind when you hear the word ‘Sluggish’ is an actual slug, so I wanted to be sure the letters didn’t seem to digital or edgy.
This is another really attractive modular type system I stumbled upon. Obviously the colors are what attracted me first – they are very harmonious and calming – the words aren’t jumping out at you! One thing I noticed is right at the top, the N and U essentially mirror each other, but the artist used different colors, which helps to differentiate between the two. I enjoy that not all parts of these letters are strictly the same (the stroke weight of the T is larger than the U right next to it). This variation makes the typeface very interesting and fun to look at. I also enjoy the use of square and circular shapes, not just one or the other. The texture within these letters are also very intriguing and captivating – resembles wood or marble.
This is a modular typeface that I stumbled across while doing research for our next Typography project. I think this one caught my attention because the bright blue obviously jumps out at you, but the type fits a grid but is not so strict. The slight curves in certain letters (v, a, b) create dynamism but overall are unified as an alphabet. The negative space in these letters also helps to create the individual letterforms – if they were all filled in it would not be as interesting. Also, what I think makes this attractive is that certain letterforms are missing that we are used to – such as the middle leg in the lowercase ‘m’, the bar in the ‘f’, etc. It is still legible, but is a variation on our typical alphabet, which makes it very unique.