Last week I presented a workshop on Google Analytics. Since many schools/colleges/departments use the tool to track Web visitors, I thought it would be a good opportunity to get them in a room to explain the features/power of the system.
The workshop covered the following topics:
- Setting it up on a site/multiple sites
- Account/Property/View management
- Intelligence Events
- Real time
- Audience overview/behavior
- Behavior/visitor flow/site speed
Since a handful of people could not make the workshop, I recorded it. The audio is not ideal, but it will do.
The August workshop will be on social media content strategy. The date/time is still being determined, but it will be posted here when it is confirmed.