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Wayne State University

Aim Higher

Jul 30 / Nick DeNardis

[Video] Web Workshop: Intro. to Google Analytics

Last week I presentedĀ a workshop on Google Analytics. Since many schools/colleges/departments use the tool to track Web visitors, I thought it would be a good opportunity to get them in a room to explain the features/power of the system.

The workshop coveredĀ the following topics:

  • Setting it up on a site/multiple sites
  • Account/Property/View management
  • Intelligence Events
  • Real time
  • Audience overview/behavior
  • Technology/browser/mobile
  • Acquisition/referrers/search/campaigns/social
  • Behavior/visitor flow/site speed
  • Events/tracking/formy
  • Goals

Since a handful of people could not make the workshop, I recorded it. The audio is not ideal, but it will do.

Next workshop:

The August workshop will be on social media content strategy. The date/time is still being determined, but it will be posted here when it is confirmed.