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darn a typi should not have
In writing my haiku i wanted to come up with something that graphic designers could relate to. We are exploring kerning, a necessary and extremely important, yet painstaking process… so what causes graphic designers pain? in our society and how fast paced we are expected to live our lives there is nothing more frustrating than unnecessarily wasting time. with word processing a typo is not a big deal, you can simply fix it. however, this is not the case if a designer creates outlines and starts manipulating the text, only to find a typo. “Darn, a typo.” Time to go back and redo everything that i just did.
We were then faced with the decision of what typeface we wanted to use. How can our haiku look like a part of its natural environment? how can we make it look like it belongs in our location and isn’t just a student project? What typeface projects professionalism and yet an acute sense of design rationale? Garamond. Garamond is one of the most classic typefaces and most unrecognized, recognized typeface. In this is simply mean that it is such a clean, well designed, common, professional typeface that it would not look out of place or draw unnecessary attention to the typeface and allow for the subject to be the focus.
I already had sheets of masonite that my group decided to use to laser cut our letterforms on. Masonite, being a high gloss brown chipwood, was ideal for the typeface that we chose. It was sturdy, clean, fresh yet not obnoxious, and professional, everything that Garamond represents.
In selecting our site we wanted to place our graphic design related haiku in an area where many of the graphic designers are so we decided to place our haiku in the most common gathering place in Old Main for graphic design students, outside of the classrooms. We also wanted our haiku to be placed high up on a wall, both to allow it to appear as a sign or billboard like object and also to keep people from vandalizing it. We also wanted to chose a wall that was clean and did not have scuff marks or any other imperfections. It was also important to find a spot that had a wall color that we felt complemented the color and sheen of our letters. The eggshell, matte, light green paint above the stairs fit this description perfect and therefore, is where we decided to place our haiku.
We decided to do all of the kerning on the computer and then tile print and paste all of the pages together so that we had everything perfectly aligned. we then cut the letters out of the pages and placed the laser cut letters in the void space. I think our process for this proved to be very useful because it ensured that we had a high level of craft in placing our letters. I think there could have been more group evolvement in the actual kerning so that everyone could have gotten practice but this was a result of little time and also doing it on the computer instead of the wall.