By now you’ve undoubtedly heard about Pokémon Go, the ridiculously popular new phone app based on the Pokémon franchise. In the relatively new development space of augmented reality it blends fantasy characters with the real world. It uses your phone’s GPS and superimposes Pokémon on a map, like this:
This is a screenshot taken outside my office, standing next to I-94 at Woodward.
It was released last week and is now more popular than Tinder, and is rapidly catching up with active users of Twitter. Since I’ve only just begun playing I can’t report a great deal about what it does (there are various kinds of critters that you can ‘capture’, and there are ‘gyms’ where you can have fights (the platform-like object in the image above is a gym at the church across the street from the main C&IT building at Woodward and 94), and I’m told there’s one near the Science and Engineering Library. In addition there are ‘Pokespots’ all over campus, including one inside UGL.
The social fall-out from Pokémon Go has been quite astonishing. There are stories of folks making friends through the app (which is perhaps why it’s surpassed Tinder 🙂 ), and a few cases of accidents of various types. Apparently, in the space of a week some folks have started playing a NSFW version. There was originally a security issue because the first version of the app was able to access all your Gmail contacts if you had an iPhone, but an update has assigned appropriate security levels.
There is going to be a Pokémon Go event here in the Cultural Center on Friday.
So it really seems to be ‘a thing’, and probably worth learning more about. I haven’t yet had a chance to wander around looking for Pokespots yet, but probably will. Don’t forget to be very careful if you are walking around holding your phone. There are two dangers:
In the end, have fun. And let me know what you think. Is this the greatest thing since Twitter? Or a flash in the pan?
 Since I’m a linguist you’re gonna get some linguistic commentary here too. Like several other words borrowed from Japanese (emoji, for example), purists insist that the plural is unmarked (that is, that you don’t add an ‘s’). This is analogous to those who insist that ‘data’ is plural and that the correct plurals are ‘stadia’, ‘podia’ and ‘octopi’. Or perhaps it’s analogous to the animals that have what we call ‘zero plurals’, like ‘sheep’ or ‘deer’.
 ‘Not safe for work’. You can probably figure out why, given that the game uses your phone’s camera, which can take selfies.