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Wayne State University

Aim Higher

Nov 18 / Noah Shaver

Final Poster for Project 3

Shaver_FictionalLetterform-Poster

Shaver_FictionalLetterform-Poster

Nov 18 / Noah Shaver

Bad Kerning

AllInThe

Type is very loose at the top of arc and tight on sides

CashValue

Inconsistant kerning in “Cash Value”

Specifically between the “a” & “s” in Cash

and the “a” & “l” in Value

LostDog

Tracking is overly tight.

Kerning to tight between the “o” & “s”

Nov 18 / Noah Shaver

Project 3 Reflection

Project 3 brought to light many useful graphic design practices including: working within strict restrictions, limited pantone color options, and using a grid. I have had to deal with similar restrictions to this in previous work, but never to such an extreme amount. I believe the rigidness of this project will be very beneficial for every project I face in the future because it will remind me of what sort of restrictions I should make for myself even when not demanded by a client. Specifically grid use is something I will carry over into many projects to come. Establishing a grid, even when not strictly followed, is helpful for creating a document that is unified and clean looking. The most difficult part of this project for me was getting all the required information presented without creating a cluttered look that still established a hierarchy. The grid made it possible for me to accomplish this feat.

This project was also the most in depth study of letterforms and font family characteristics I have ever participated in. As a result I can now comfortably identify fonts of old style, transitional, and modern typefaces. Understanding not only the anatomy of type, but also how different styles utilize this anatomy will go a long way in being able to quickly choose a typeface that accurately portrays what a client is looking for. Project 3 also did a nice job of showing us the necessary steps needed to get a file ready for production for a printer. All in all I learned many lessons from this project and it was perhaps my favorite in this class thus far.

Oct 28 / Noah Shaver

VitruvianMan_Letterform-color

Oct 23 / Noah Shaver

Contact Sheets for Letter-form photographs

ContactSheet-001 ContactSheet-002 ContactSheet-003 ContactSheet-004 ContactSheet-005 ContactSheet-006

Oct 23 / Noah Shaver

Day to Day Type Crimes

typecrimes-1

^Multiple fonts on page, Black type on Black Bkground

typecrimes-2

^Stroked text eats into letterform

typecrimes-3

^non-proportionately scaled text, Outlined Text, Poor Kerning

Oct 23 / Noah Shaver

Poster Concepts

21stCentury_bw

21stCentury_clr

Oct 23 / Noah Shaver

Letterform Sketches

img003 img004 img008 img009 img010 img011

Oct 23 / Noah Shaver

Unedited Letterform Photography

A small sample of unedited studio photography of my die-cut letter form

DSC_0447 DSC_0448 DSC_0460 DSC_0570 DSC_0461 DSC_0478 DSC_0485 DSC_0493 DSC_0497 DSC_0499 DSC_0500 DSC_0504 DSC_0507 DSC_0512 DSC_0513 DSC_0516 DSC_0517 DSC_0518 DSC_0519 DSC_0529 DSC_0530 DSC_0548 DSC_0559 DSC_0567 DSC_0573 DSC_0583

Oct 23 / Noah Shaver

Preliminary Fictional Letter Sketches

img001 img002 img003 img004 img005 img006