This is an example of bad typography because there is an improper use of quotes but double primes, so from a typographer view, they are not even right. I question the choice of why “WE CARE” is in quotes… it comes off very sarcastic. Also the bold typeface on top of the same typeface bolded, only shrunk in size very minimally creates a lack of hierarchy; my eyes do not know where to look.
This is an example of bad typography because one, they used a hyphen which looks ridiculous since it cuts off button…into bu- tton. Secondly the use of grammar is terrible, the whole design is a mess.
This advertisement has introduced hierarchy, however there is an excessive amount of type. There is way too much going on in this advertisement, especially in the upper half. I find the whole design very distracting, and although the type is legible the over use of type is making the design illegible, confusing, and cluttered. I would say this is far too obnoxious and in this case less is more would definitely be the better approach.
Mike Perry is a well known illustrator, especially for his hand drawn typography.
Herb Lubalin is a Graphic Designer know for the ‘Art Deco’ style to his Typography.
Alan Kitching is a designer who uses the same style or theme and carries it through all of his work.
The three examples above are just samplings of the typographic works of Mike Perry, Herb Lubalin, & Alan Kitching. I did not choose to show case their work because they are well known, in fact I did not know who the artists were until I did more research…I just happened to stumble upon their works which grabbed my attention.
In my opinion, these three works are example of good typography because they are legible, which doesn’t always have to be the case if typography is being used as an object and not type, it just depends on the designers intent. These works are definitely legible which is helpful to both designers and non designers to distinguish the purpose of the text. Mike Perry pushes the boundaries of legibility my bringing in a quirky hand written style, using a lot of color and shapes. All three artists have a great sense of positive and negative space. Their works also use different size typefaces, as well as introducing different families of typefaces, or choosing options such as ‘bold’, ‘condensed’, ‘regular’…etc.
I find that the placement of the designs, give enough balance between negative and positive space which allows the eye to flow easily. Unlike, examples of bad typography where the type becomes to confusing, complex, visually unappealing, and lacks good use of negative & positive space.