Serifs are Serious
I stumbled upon an interesting article while researching Baskerville, my font for Project 2 on font mannerisms. The article states that some fonts are more easily trusted than others. This hypothesis was tested by using the following example. All three statements are identical, and yet the middle one was most believed. And why is that? The author writes, because “serifs are serious”.
The article also touches on the hatred of Comic Sans, which I find amusing that people would devote time to hating a typeface, but there is a point to it…
“The team of researchers that presented its findings on the Higgs Boson Particle using the font Comic Sans got reamed for it on Twitter and elsewhere by everyone over age 8. Why? It’s not like the science was any less science-y. It’s not like the facts were any less fact-y. But Comic Sans is so ridiculous that the actual letters weakened the message.”
The full article can be read by clicking below: