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Wayne State University

Aim Higher

Scavenger Hunt Reflection

Reflection

Initially when handed the task of creating a geometric typeface our group attempted to target letters within technology.  We were able to find some letters by using headphones, video game controllers, and a pinball machine among other things.   Very soon we realized that we gave ourselves a difficult task by limiting ourselves to such a small category.  We then decided to regroup and gear our search toward letters with an industrial, metal, clean, and bold look.

Our group agreed on visiting local parks and searching for letters within the playground structures, ladders, swing sets, tubes, and poles.  We did not assign specific letters to each individual as we thought this may restrict us on obtaining great quality letters if one had the opportunity.  Our mission was to get into the field and snap photos at anything that resembled a letter.  After the photo shoots we compiled our images, converted them to grey scale.  Once in grey scale the levels were adjusted, and then brightness and contrast were altered to give definition to the letters.  Following the alteration of the letters it was much easier to see which letters looked best with each other.  This really started to unite the letters into a cohesive typeface.

All the letters lying next to each other truly capture the geometric essence of one another.  Alone each letter has its own quality that is rarely admired in public, but when these formations are united with one another one can see the hidden beauty in all of them.  Everyday objects that a neglected and used for practicality are given the stage to find the style and artistry that lies beneath.  Since completing this project I have found myself searching for letters constantly, and I feel this is a habit that will not be going by the wayside anytime soon.

11 Sep 2014

Industrial Geometrical

rcaldwell scavenger hunt blog

10 Sep 2014

scavenger hunt findings

I captured about 50 pictures or so, but these are the contenders.  Some of the images are blurry, but depending on the direction of the project, images will be retaken if need be.

A

a

Asterisk

asterisk

 

B

b

 

C

c

D

d2

 

E

e3

 

Exclamation point

ex_pt

F

f2

 

F

f3

 

 

G

g

 

H

 

h

 

 

I

i

 

J

j

J

j2

L

l

L

l2

L

l3

M

m2

 

 

O

o3

O

o4

Q

q2

T

t2

T

t5

V

v

W

w3

W

w4

X

x

Y

y

4 Sep 2014

László Moholy-Nagy

László Moholy-Nagy

László Moholy-Nagy was born on July 20, 1895 and lived until November 24, 1946.  He was a Hungarian painter and photographer as well as professor in the Bauhaus school. He was highly influenced by constructivism and a strong advocate of the integration of technology and industry into the arts.  In 1923, Moholy-Nagy replaced Johannes Itten as the instructor of the foundation course at the Bauhaus. The Bauhaus became known for the versatility of its artists, and Moholy-Nagy was no exception. Throughout his career, he became proficient and innovative in the fields of photography, typography, sculpture, painting, printmaking, and industrial design.

Perhaps his most enduring achievement is the construction of the “Lichtrequisit einer elektrischen Bühne” [Light Prop for an Electric Stage] (completed 1930), a device with moving parts meant to have light projected through it in order to create mobile light reflections and shadows on nearby surfaces.  After his death, it was dubbed the “Light-Space Modulator” and was seen as a pioneer achievement of kinetic sculpture.  He resigned from the Bauhaus early in 1928 and worked free-lance as a highly sought-after designer in Berlin.  He designed stage sets for successful and controversial operatic and theatrical productions, designed exhibitions and books, created ad campaigns, wrote articles and made films.  After the Nazis came to power in Germany in 1933, and, as a foreign citizen, he was no longer allowed to work, he operated for a time in the Netherlands (doing mostly commercial work) before moving to London in 1935.

In 1937, at the invitation of Walter Paepcke, the Chairman of the Container Corporation of America, Moholy-Nagy moved to Chicago to become the director of the New Bauhaus. Unfortunately, the school lost the financial backing of its supporters after only a single academic year, and it closed in 1938. Moholy-Nagy was also the Art Advisor for the mail-order house of Spiegel in Chicago. Paepcke, however, continued his own support, and in 1939, Moholy-Nagy opened the School of Design. In 1944, this became the Institute of Design.

In 1949 the Institute of Design became a part of Illinois Institute of Technology and became the first institution in the United States to offer a PhD in design. Moholy-Nagy authored an account of his efforts to develop the curriculum of the School of Design in his book Vision in Motion.  Moholy-Nagy died of leukemia in Chicago in 1946. The software company Laszlo Systems (developers of the open source programming language OpenLaszlo) was named in part in honor of Moholy-Nagy. In 1998, he received a Tribute Marker from the City of Chicago.

3 Sep 2014

Herbert Bayer

Herbert Bayer

-          Bayer studied for four years at the Bauhaus under such teachers as Wassily Kandinsky, Paul Klee, and Laszlo Moholy-Nagy.

-          (1) Herbert Bayer, cover design, Staatliches Bauhaus in Weimer, 1919-1923, 1923. Geometrically constructed letterforms printed in red and blue on a black background are compressed into a square.

-          Bayer was then appointed to director of printing and advertising at the Bauhaus where they produced their own printworks.

(2) Herbert Bayer, universal alphabet, 1925.  This experiment in reducing the alphabet to one set of geometrically constructed characters maximizes differences between letters for greater legibility.

-          Sans serif fonts were used exclusively and Bayer developed a universal type that reduced the alphabet to clear and simple constructed forms.  Bayer omitted capital letters and argued that capital and lowercase are incompatible in design.

-          (3) The lower letterforms show different weights.  Later variations include the bold, condensed, typewriter, and handwriting styles shown.  Bayer’s design of a universal typeface eventually inspired the creation of Architype Bayer and ITC Bauhaus typefaces.

-          (4) Herbert Bayer, cover for Bauhaus magazine, 1928. A page of typography joins the designer’s tools and basic geometric forms in a photographic still life.

-          (5) Herbert Bayer, Die Neue Linie, March 1937.  Bayer fled Nazi Germany this same year.  In 1938 Bayer settled in New York City where he arranged the exhibition “Bauhaus 1919-1928” at the New York Museum of Modern Art.

 

(1)

Staatliches_Bauhaus_Weimar_1919-1923

 

(2)

 

universal

 

(3)

later universal

 

 

 

(4)

rare type and image

 

 

(5)

4950

3 Sep 2014