To start my process I searched the basic definitions of the two words I had chosen, “magnification” and “oppression”, then wrote them down. Afterwards I brainstormed a list of descriptive words, feelings, and associations that I felt embodied each word. Before I began exploring the modules, I selected images that visually portrayed the words or evoked the emotions and feelings I associated with the words based on the previous definition and brainstorm. While I searched for the images I looked for examples that depicted the word physically, visually, literally, emotionally, and mentally. I then used all of this information and began my thumbnails, basing the compositions off of the words, the connotations, and the images I came up with and relating them in some fashion.
finalization of new letter forms (below)
This is the final letter form I settled on it is pronounced “whoooo” like “cool wHHip” not “cool whip” with extra emphasis on the “H”. It sounds like wind blowing through the trees and is placed between the “i” and “h” in the ITC New Baskerville alphabet.
ITC New Baskerville (Roman and Italic)
Here are some details I found to be unique to the New Baskerville Roman and Italic font styles. These will be used to create new letter form within the typeface by combining two of them. Using tracing paper I made several Iterations from the thumbnails (seen below). While working on these new letter forms I tried to capture the fluidity, but at the same time the structure I seen within New Baskerville.
After several iterations I refined these new letter forms and transferred them to thumbnails which allowed for a better visual. They are now ready for vectorization and I will post the update next week.
Visual Analysis: Anatomy of Type
During this exploration of the typeface I chose my 8 descriptive adjectives. I Chose the words “clean” and “plumb” then mapped out and labeled the different parts of the anatomy that were present within the two words.
A lot of people when looking at Sans serif typefaces think they are boring or all look the same, but after working with Gill Sans for awhile you start to notice little nuances that set it apart from other sans serif typefaces, who each all have their own characteristics. The images above are exploration of a few of the characteristics of Gill Sans.
This is more exploration of the adjectives chosen to describe the typeface. Here I attempted to visually project the idea of the chosen words using Gill Sans.