Don’t let it’s resemblance to the word “future” fool you… Futura was designed in between 1924-1926 by Paul Renner, a german typeface designer who commercially released it in 1927. It became important as the first sans serif font to be widely accepted and used. It was originally based on geometric shapes later to be slightly modified by Bauhaus, A german design school in Weimar, giving it a more user-friendly appearance.
Companies using futura typeface in their logo include: Domino’s Pizza, Best Buy, Red Bull, Costco and many more. Its simplicity and boldness makes it a timeless font that continues to be utilized in modern advertising. Whether it is a “true” geometric font or not is still debatable, nonetheless it seems to be a “go-to” for many designers.