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Wayne State University

Aim Higher

Notes on Page 46

  • Humanist letterforms are connected to calligraphy and also the movement of the hand.
  • Transitional and modern letterforms are more abstract and not remotely organic.
  • All three main groups roughly correlate to the Renaissance, Baroque, and Enlightenment periods in literature and art. 
Humanist or Old Style – example, Sabon. Sabon was designed in 1966 by Jan Tschichold.
Transitional – example, Baskerville. Created by John Baskerville in the eighteenth century.
Modern – example, Bodoni. Bodoni was designed in the late eighteenth/early nineteenth century by Giambattista Bodoni.
Egyptian or Slab Serif – example, Clarendon. Introduced in the nineteenth century for use in advertising.
Humanist Sans Serif – example, Gill Sans. Designed by Eric Gill in 1928.
Transitional Sans Serif – example, Helvetica. Helvetica was designed in 1957 by Max Miedinger.
Geometric Sans Serif – example, Futura. Paul Renner designed Futura in 1927.
Posted by Brittany Vadalabene on October 4, 2012

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