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Wayne State University

Aim Higher

Coffee & Cigarettes

This truly is a genius design in my opinion. Combining images and the simple letterform of an ampersand to basically state the title of the film without using any photographic images is impressive. If you took away ‘Coffee and cigarettes’ at the bottom, after spending some time looking at it, one would be able to recognize that there is a coffee cup in the bowl of the ampersand and that the end of it resembles the butt of a cigarette. This design is very simplistic yet imaginative since you really have to look at the form to understand what is being presented to you. Also, the fact that the ampersand was most likely not altered to fit the images into it (such as it wasn’t skewed or twisted, etc) also adds to the fascination and beauty of this piece. Also the use of a beige-type of background reminds you of the effect a coffee stain would have on a white table, or how the cigarette paper burns as you smoke it. There’s a feeling of simplicity and sophistication in this piece since it makes you feel like all you need is some coffee and cigarettes (:

Posted by Amanda Fairchild on November 21, 2012

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