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Wayne State University

Aim Higher

Readings

Reform & Revolution

  • Some designers thought distortion of the alphabet was gross and warned against it
  • Avant-garde designers rejected the quest for essential letters grounded in the human hand and body
  • At the Bauhaus, letters were constructed from basic geometric forms – squares, circles, triangles

Type as Program

  • Wim Crouwel created designs for a new alphabet purely from straight lines… these letters were designed for optimal display on a video screen.
  • In the mid-1980s computers and low-res printers made typography more accessible to the public
  • PostScript and high-res printers in the 1990s created less contraints for type designers.

Type as Narrative

  • Designers became unsatisfied with clean, unsullied surfaces and wanted to make letters more harsh and disorderly
  • Template Gothic is designed based on letters drawn with a plastic stencil
  • Dead History combines Centennial and VAG Rounded – manipulated the vectors of readymade fonts (strategy often used in contemporary art and music)]
  • Beowulf was the first typeface to have random outlines and programmed behaviors

 

 

Posted by Amanda Fairchild on November 3, 2012

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